Market Development Lead
About The Position
Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. The Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs, store leadership, and key retailer decision makers, and uses disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.
Requirements
- 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
- Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
- Proficiency in Microsoft Excel and PowerPoint.
- Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
- Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.
Nice To Haves
- B.A. preferred.
Responsibilities
- Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.
- Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
- Lead route consults and individual or group meetings with IDPs to understand needs, support planning, and identify growth opportunities.
- Drive priority execution across the portfolio to deliver weekly, period, and quarterly sales plans and grow market share.
- Identify market opportunities, share insights with IDPs, and set targets for distribution, merchandising, promotions, and key retailer events.
- Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.
- Use data to identify retailer requirements, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.
- Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
- Recruit potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.
- Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.
- Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems.
- Partner with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs to identify business constraints, opportunities, and needs.
Benefits
- medical
- dental
- short and long-term disability
- AD&D
- life insurance (for individual, families, and domestic partners)
- matching 401(k) plan
- unlimited sick time
- paid time off
- holiday pay
- free access to the fitness center (if in WHQ)
- access to on-site day care (operated by Bright Horizons) (if in WHQ)
- company store (if in WHQ)
- Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually
- variety of Employee Resource Groups (ERGs)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
