Market Development Director

Medtronic • Plymouth, MN

1d • Onsite

About The Position

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. The Global Market Development Director for the Coronary and Renal Denervation (CRDN) Operating Unit reports directly to the Sr. Director, Global Marketing of the Renal Denervation (RDN) business. Medtronic’s CRDN business is at a pivotal moment, blending the established Coronary market segment with the groundbreaking Renal Denervation (RDN) Symplicity blood pressure procedure and the transformative potential of digital, data-driven technologies in the cath lab. This unique combination, united by shared customers (interventional cardiologists), cath labs, and overlapping patient populations—creates a dynamic and synergistic opportunity for growth. We are seeking a Global Market Development Director to lead the RDN Global Market Development. This team is comprised of physician and patient market development teams, and partner s with our global commercial organization on go to market activities. This is an extraordinary opportunity to lead a novel and rapidly growing team tasked with transforming HTN care globally. As the global leader in the RDN field, Medtronic is poised to create a multi-billion-dollar market globally within the next five years. The innovative Symplicity blood pressure procedure helps patients lower blood pressure by targeting specific nerves near the kidneys that can become overactive and cause hypertension. With high blood pressure affecting one-third to one-half of adults worldwide, this therapy addresses a critical global health challenge. Join the RDN launch team for a once-in-a-career opportunity to bring a transformative therapy to patients across the globe. We are looking for leaders who are visionary, bold, and inclusive thinkers who can create new ideas, inspire action, and deliver impactful solutions for our patients, business partners, and customers.

Requirements

• Baccalaureate degree (or for degrees earned outside of the United States, a degree which satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A)) and a minimum of 10 years of relevant experience with 7+ years of managerial experience, or advanced degree with a minimum of 8 years of relevant experience with 7+ years of managerial experience.
• Experience in the pharma &/or medical device industry
• Ability to travel up to 35% of the time
• For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Nice To Haves

• MBA or Master's in Business, Hospital Administration, Nursing, or Life Science
• Healthcare marketing or consultative selling experience in medical devices, pharmaceuticals highly desired
• Experience in developing a new market, i.e. implementation of key tactics, execution and performance tracking
• Experience leading a high performing team

Responsibilities

• Define and prioritize market development strategies to address key barriers and expand therapy adoption.
• Identify unmet customer needs, new business opportunities, and lead the vision to bring products from concept to market.
• Develop and execute multi-channel marketing strategy, collaborating with Integrated and Digital Marketing, Corporate Marketing, Clinical Marketing and Downstream Marketing to drive engagement, education, and conversion among referral physicians and patient populations.
• Collaborate with executive leadership, commercial teams, and clinical stakeholders to ensure digital initiatives support referral growth, patient acquisition, and brand awareness.
• Oversee content strategy and development, ensuring messaging is compliant, compelling, and tailored to the informational needs of physicians and patients at various stages of the journey.
• Manage digital agency and vendor partnerships, ensuring strategic alignment, operational excellence, and ROI across all digital investments.
• Monitor industry trends, regulatory changes, and emerging technologies to continuously evolve digital marketing capabilities and maintain a competitive edge.
• Prioritize and engage with key audiences (e.g., General Cardiologists, Primary Care, Nephrology, Hospital Administration) to align execution plans with stakeholder needs.
• Build partnerships with key opinion leaders (KOLs) to drive awareness and credibility.
• Drive peer-to-peer physician education by identifying and engaging key opinion leaders (KOLs), facilitating expert-led training sessions, and enabling clinical knowledge transfer to support product adoption and procedural excellence.
• Develop comprehensive patient journey mapping initiatives to identify touchpoints, barriers, and opportunities for engagement across the entire care continuum from awareness to treatment outcomes.
• Design and execute integrated marketing campaigns targeting patients through digital channels, social media, educational content, and community outreach programs.
• Create and oversee comprehensive patient education resources, including digital tools, mobile applications, and educational materials that empower informed treatment decisions.
• Collaborate with HEPR to understand patient-friendly approach to insurance navigation support, and healthcare provider partnership development.
• Develop strategies to enhance the overall patient experience from initial diagnosis through treatment completion, including support services and care coordination programs.
• Leverage patient insights, behavioral data, and market research to inform marketing strategies and measure campaign effectiveness across global markets.
• Establish and nurture online and offline patient communities that foster peer support, treatment adherence, and brand loyalty through shared experiences and education.
• Monitor and analyze evolving patient behaviors, preferences, and healthcare consumption patterns to anticipate market shifts and adapt marketing strategies.
• Oversee development of compelling, compliant patient-focused content across multiple channels, ensuring messaging resonates with diverse patient populations and cultural contexts.
• Orchestrate omnichannel patient marketing approaches that seamlessly integrate traditional and digital touchpoints for maximum reach and engagement.
• Implement systems to track and analyze patient satisfaction, treatment adherence, and health outcomes to demonstrate marketing program effectiveness and ROI.
• Develop and manage strategic partnerships with patient advocacy organizations collaborating with Society outreach team, supporting groups, and patient foundations to amplify brand awareness and drive treatment adoption.
• Liaise across global and regional teams (e.g., marketing, sales, clinical, reimbursement, field market development) to ensure alignment, resource maximization, and accelerated execution.
• Partner closely with field-based market development leaders to optimize tools and strategies.
• Foster a culture of excellence by recruiting, coaching, and developing top talent, creating a team that is a destination for high performers.

Benefits

• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Simple Steps (global well-being program)
• Incentive plans
• 401(k) plan plus employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
• Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)

What This Job Offers

• Job Type: Full-time
• Career Level: Director