Director, Market Development

Axogen•Tampa, FL

4d•Onsite

About The Position

The Director, Market Development reports directly to the Chief Marketing Officer and is a senior leader within the Commercial organization. The role owns and leads development of the market development strategy for their respective market that accelerates growth across priority segments and ensure fulfilment of Axogen’s mission and business purpose. This role leads the planning and execution of integrated marketing programs that strengthen Axogen’s brand perception, drive surgeon demand and adoption and influence customer behavior to change entrenched clinical behaviors and ensure progression toward standard‑of‑care status.

Requirements

Bachelor’s degree required; Advanced educational degree desirable.
Minimum of 10 years of progressive experience in marketing and product management within the medical device, surgical implant, or biotech industry.
Conceptual and applied understanding of strategy, and the strategic planning process.
Demonstrated success in developing and scaling new market opportunities, preferably involving disruptive or paradigm‑shifting technologies.
Strong technical and clinical acumen with the ability to shape evidence generation supporting adoption and reimbursement.
Proven experience leading market change, measuring penetration, and driving uptake across adopter segments from early adopters to early majority.
Experienced people leader with a strong record of talent development and employee engagement.
Ability to make decisions with imperfect data and establish performance measures to enable course correction.
Strong interpersonal, written, and verbal communication skills with the ability to influence across multiple stakeholder groups.
Ability to manage multiple priorities in a fast‑paced environment, on time and within budget.
Willingness to travel domestically up to 35%, with some international travel expected.

Nice To Haves

Advanced educational degree desirable.

Responsibilities

Develop and execute market development strategies that change entrenched clinical behavior and overcome inertia in standards of care.
Apply a strong strategic and analytical mindset to convert market data, trends, and insights into actionable growth strategies and measurable outcomes.
Drive strategic market segmentation, targeting, and positioning to accelerate adoption and penetration of Axogen’s nerve repair algorithm and their inclusion in clinical guidelines and achievement of standard of care status.
Ensure all strategies are translated into the Axogen sales and sales management process, and are monitored, managed and adapted based on objective criteria.
Identify, size, and prioritize growth opportunities across new markets, new segments, and evolving customer needs.
Translate evolving and unmet customer needs into portfolio requirements.
Lead the planning and execution of integrated marketing programs that drive surgeon demand and adoption, influence customer behavior and strengthen Axogen brand perception.
Define and enable compelling, market specific value propositions by partnering with sales leadership to build effective selling models, processes, and training that equip the field to confidently and consistently communicate clinical, economic, and quality‑of‑life value through practical, execution ready tools.
Apply process‑driven launch excellence planning and program management disciplines to ensure scalable execution of new product and clinical indication launches with measurable impact.
Develop deep understanding of customer journeys across clinical markets and identify interventions that drive behavior change.
Leverage analytical capabilities to extract insights from market data, VOC, and performance metrics.
Establish and monitor KPIs to evaluate effectiveness of market development initiatives and inform course correction.
Share insights across marketing, sales, medical affairs, HEOR, and R&D to influence enterprise decision making.
Establish and lead a comprehensive Key Opinion Leader (KOL) and professional society engagement strategy across priority markets, building and sustaining senior‑level relationships with influential clinical leaders, academic centers, and society leadership.
Partner closely with Medical Affairs to advance advisory boards, peer‑to‑peer programs, congress engagement, and scientific collaboration, ensuring KOL insights directly inform marketing strategy, evidence generation, and long‑term portfolio planning.
Lead, mentor, and develop high performing market development leaders and teams.
Build organizational capabilities in strategic marketing, analytics, customer insight, and execution excellence.
Foster a collaborative, cross functional leadership culture aligned with Axogen values and mission.