Market Development and Outreach Specialist - Roanoke, VA - Hybrid
About The Position
The Market Development and Outreach Specialist plays a critical role in supporting Sentara Health Plans’ member engagement, retention, outreach, and community development efforts. This position conducts telephonic, community-based, and in-home outreach to members across the state, helping them understand their health plan benefits, access available resources, and remain actively engaged in their healthcare. Home visits are a required component of this role to support members who may benefit from direct, in-person engagement. The Specialist serves as a liaison between members, community partners, healthcare providers, and internal departments. This role supports organizational initiatives designed to improve member satisfaction, close communication gaps, strengthen community relationships, and address barriers that may affect access to care. Use of personal vehicle required.
Requirements
- Bachelor's Degree
- Experience working with CRM Database
- Experience in customer service, public relations, outreach and advocacy
- Prior experience in health plan product support
- Proficient in Microsoft Office Suite
- Great communication skills
- Knowledge of social determinants of health
Nice To Haves
- Experience working in JIVA, QNXT
Responsibilities
- Conducts telephonic, community-based, and in-home outreach to members.
- Helps members understand their health plan benefits and access available resources.
- Serves as a liaison between members, community partners, healthcare providers, and internal departments.
- Supports organizational initiatives to improve member satisfaction, close communication gaps, strengthen community relationships, and address barriers to care.
Benefits
- Medical, Dental, Vision plans
- Adoption, Fertility and Surrogacy Reimbursement up to $10,000
- Paid Time Off and Sick Leave
- Paid Parental & Family Caregiver Leave
- Emergency Backup Care
- Long-Term, Short-Term Disability, and Critical Illness plans
- Life Insurance
- 401k/403B with Employer Match
- Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
- Student Debt Pay Down – $10,000
- Reimbursement for certifications and free access to complete CEUs and professional development
- Pet Insurance
- Legal Resources Plan
- Annual discretionary bonus if established system and employee eligibility criteria is met.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
