Market & Customer Intelligence Manager

Alaska AirlinesSeatac, WA
$99,850 - $149,800Onsite

About The Position

The Market & Customer Intelligence Manager is a subject matter expert in building, shaping, and communicating customer insights and strategy for Alaska Air Group (AAG). As an individual contributor, this role exercises considerable judgment to analyze market/customer trends, identify revenue opportunities, conduct in-depth market research and provide recommendations that lead to strategic recommendations and the successful implementation of product initiatives.

Requirements

  • 4 years of experience in consumer insights, business analytics, competitive intelligence, strategy, economics, or related area.
  • Advanced working knowledge in consumer insights, competitive and product analysis.
  • Proven track record of applying insights to business strategy.
  • Excellent communication skills (both written and verbal) and strong interpersonal skills with the ability to drive outcomes.
  • Bachelor's degree, or an additional 2 years of relevant training/experience in lieu of this degree.
  • Proficiency in SQL and data analysis.
  • High school diploma or equivalent.
  • Minimum age of 18.
  • Must be authorized to work in the U.S.

Nice To Haves

  • Skilled in presenting and storytelling data-driven strategic insights, including use of visualization tools (Tableau).
  • Employs a strong understanding of revenue products, as well as product merchandising and optimization strategies.
  • Ability to establish cross-functional, collaborative relationships with other teams, valuing diversity and inclusivity.
  • Strong understanding of strategy development and drawing insights and implications from competitor moves.

Responsibilities

  • Serves as a subject matter expert in customers and competitors through analysis, providing insights and assessing the impact of major strategic decisions around these topics.
  • Apply deep knowledge in market analysis to identify/size opportunities and competitor trends, that lead to insights that support strategic decision making.
  • Utilize advanced analytics to analyze large datasets, extract meaningful insights and develop actionable recommendations.
  • Provides ad-hoc analysis as needed for the department in support of commercial decisions, product design, partner negotiations, company presentations, and internal/external communications.
  • Influence cross-functionally and build relationships with internal teams such as finance, marketing, ecommerce, network and revenue management to foster collaboration and cohesive approaches to strategic questions and commercial objectives.
  • Identify and explore innovative opportunities for revenue generation and cost optimization within the industry.
  • Effectively communicate complex analysis and strategic recommendations to stakeholders, providing regular reports on key performance metrics and market trends.
  • Create business cases and/or decision analysis to support proposed strategies, outlining key assumptions, financial projections, and potential risks.

Benefits

  • Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
  • Comprehensive well-being programs including medical, dental and vision benefits
  • Generous 401k match program
  • Annual bonus plans
  • Generous holiday and paid time off
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