Market Communications Lead - North America

HP•Palo Alto, CA

6d•Onsite

About The Position

North America is our largest and most critical revenue-generating market, serving as a key driver of global growth, innovation, and brand leadership. The Market Communications Lead (MCL) for North America will play a pivotal role in shaping and executing a bold, integrated communications strategy that strengthens market leadership, amplifies executive voice, and drives measurable business impact. Reporting to the VP of Global GTM Communications, this role serves as the single point of accountability the integrated comms plan and thought leadership initiatives for the Managing Director. The MCL will partner closely with the Marketing Market Leader (MML) Market Leadership, Corporate Comms, Product & Solutions Comms, and partner agencies to deliver a unified, high-impact narrative across earned, owned, and social channels.

Requirements

Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, Business, or a related field required
8-10 years of experience in communications, ideally within a global B2B technology or major brand
Superior executive presence and presentation skills
Ability to operate seamlessly between strategy and execution - setting direction while remaining hands-on to drive outcomes
Proven ability to lead integrated communications strategies in complex environments
Hands-on experience using AI tools to accelerate content creation, optimize messaging, improve productivity and content performance
Strong track record in executive positioning and media relations
Deep understanding of the North America media landscape
Exceptional storytelling and messaging capabilities
Ability to influence senior stakeholders
Strong program and project management skills
Experience managing agencies and budgets
Data-driven mindset with experience measuring impact
Ability to balance strategy with execution

Nice To Haves

Preferred Certifications
NA Cross-Org Skills
Effective Communication/Collaboration
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Responsibilities

Own and Execute the NA Integrated Communications Strategy.
Define and operationalize a comprehensive, cross-functional communications plan aligned to business priorities, growth objectives, and market dynamics.
Define and Drive a Differentiated Market Narrative: Shape a compelling, insight-driven story that reinforces market leadership and strengthens brand positioning.
Lead Earned Media and Thought Leadership Strategy: Drive a proactive media and executive visibility program to increase share of voice and strengthen reputation.
Serve as Single Point of Accountability: Align stakeholders, set priorities, and ensure consistent execution across all communications functions.
Orchestrate Cross-Team Execution: Partner Corporate Affairs and the MML to coordinate campaigns, initiatives and strategic moments.
Manage Agency Partners and External Amplification: Lead agency relationships to scale storytelling and media engagement.
Advise Senior Leadership: Provide strategic counsel on positioning, messaging, and reputation risks/opportunities.
Localize and Amplify Global Strategy: Translate global narratives into locally relevant programs.
Measure Impact and Optimize Performance: Establish KPIs and refine strategy based on insights.

Benefits

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave