Market Area Marketing Manager

Reimer Home Services•Buffalo, NY

2d•$80,000 - $100,000•Onsite

About The Position

The Market Area Marketing Manager is responsible for driving growth and enhancing brand visibility across all channels within their market area. This role requires a strategic, data-driven approach that aligns marketing efforts with regional revenue goals and operational capacity. Success in this role is defined by proactive campaign management, budget efficiency, collaborative partnerships with operations, and a commitment to achieving measurable results.

Requirements

Strategic, data-driven approach
Proactive campaign management
Budget efficiency
Collaborative partnerships with operations
Commitment to achieving measurable results
Ability to monitor and adjust campaigns in real-time
Use data to inform decisions and optimize performance
Build strong partnerships with operations, finance, and branch teams
Proactively share insights and updates
Balance daily tactical adjustments with longer-term strategic planning
Effectively manage and optimize the budget
Uphold brand values and maintain consistent messaging
Seek opportunities for growth and development
Refine strategies and build best practices across the organization

Responsibilities

Develop and implement comprehensive marketing campaigns that blend traditional and digital channels, including TV, radio, paid search, SEO, and social media.
Create and promote compelling offers to drive demand, such as tune-ups, diagnostics, and special promotions.
Continuously monitor and optimize campaigns for maximum impact and ROI.
Track key performance indicators (KPIs) across all channels to assess success and make data-driven adjustments.
Generate monthly reports detailing channel performance and insights related to revenue impact.
Conduct quarterly updates on market trends, competitor actions, and customer preferences to adapt strategies effectively.
Oversee the marketing budget, ensuring efficient allocation and maximum ROI across channels.
Conduct weekly and monthly budget reviews, making adjustments as needed based on performance and new opportunities.
Participate in quarterly and annual budget planning, aligning investments with both regional and company-wide objectives.
Maintain open lines of communication with General Managers and Market Area Presidents to ensure marketing activities align with operational needs and capacity.
Participate in weekly data review meetings with operations to discuss performance trends and strategic adjustments.
Address any immediate operational concerns related to marketing-driven call volume or service demand.
Ensure consistent brand representation across all marketing channels.
Engage in quarterly market research updates, monitoring industry trends and customer insights to adapt marketing approaches.
Work with branch teams to tailor brand messaging and strategies for specific local needs.
Collaborate with leadership to set annual marketing goals that align with Apex's long-term vision.
Develop a yearly marketing calendar and strategy, outlining key campaigns, promotions, and community engagement initiatives for each branch.
Conduct an annual performance review to assess successes and identify areas for improvement, using insights to guide future strategy.