Market Analyst
Frankford Candy & 38 Chocolate Co., Inc.•Philadelphia, PA
•Onsite
About The Position
The Market Analyst is responsible for delivering high-quality, data-driven insights that support strategic decision-making across marketing, sales, and product development within a fast-paced food manufacturing environment. This role focuses on analyzing market trends, consumer behavior, competitive dynamics, and pricing structures to guide product strategy, optimize performance, and drive revenue growth. The position operates at the intersection of data analytics, business strategy, and manufacturing operations, requiring a strong understanding of both market intelligence and the realities of production, supply chain, and retail execution. The Market Analyst plays a key role in ensuring the organization remains competitive, responsive to market changes, and aligned with consumer demand.
Requirements
- Bachelor’s degree in business, Economics, Marketing, Statistics, or a related field
- Strong analytical and problem-solving skills
- Advanced proficiency in Microsoft Excel
- Excellent written and verbal communication skills
- Strong organizational skills and ability to manage multiple priorities
Nice To Haves
- Experience in food manufacturing or consumer packaged goods (CPG) industry
- Familiarity with supply chain operations and manufacturing environments
- Experience with data analytics tools (SQL, Tableau, Power BI, etc.)
- Knowledge of statistical modeling, forecasting techniques, and market analysis platforms
Responsibilities
- Collect, analyze, and interpret quantitative and qualitative market data from various internal and external sources
- Monitor industry trends, including consumer preferences, competitor activities, and emerging product categories
- Analyze supply and demand drivers, pricing influences, and market volatility within the food and CPG sectors
- Conduct detailed competitive benchmarking and identify opportunities for differentiation
- Develop forecasts to anticipate demand shifts and inform business planning
- Develop and maintain dashboards, reports, and analytics tools to support decision-making
- Translate complex datasets into clear, actionable insights for leadership and cross-functional teams
- Present findings through written reports, presentations, and visualizations
- Conduct seasonal and post-launch performance analysis to assess product success and identify improvement opportunities
- Ensure accuracy, consistency, and integrity of all reporting and datasets
- Support New Product Development (NPD) through consumer trend analysis, market demand forecasting, and competitive product benchmarking
- Provide recommendations on product positioning, pricing strategies, packaging formats, and target markets
- Identify category growth opportunities, whitespace, and emerging trends
- Evaluate the performance of current product lines and recommend improvements
- Partner with Sales teams to support pricing strategies and pricing models, promotional planning and evaluation, and strategic account development initiatives
- Assist Marketing teams by analyzing campaign effectiveness, supporting go-to-market strategies, and identifying consumer insights to guide messaging and positioning
- Support development of retail presentations, reporting, and customer-facing materials
- Work closely with Marketing, Sales, and Product Development teams
- Participate in strategic planning teams and contribute insights to drive business decisions
- Communicate effectively with stakeholders across all levels of the organization
- Build and maintain relationships with industry contacts, data providers, and retail partners
- Collect insights through interviews, networking, and industry research
- Serve as a resource for internal and external stakeholders regarding market conditions and pricing trends
- Understand production cycles, capacity constraints, and seasonal demand fluctuations
- Align market forecasts with manufacturing schedules and inventory planning
- Support decision-making to minimize excess inventory, shortages, and product waste
- Analyze the impact of raw material costs, supplier variability and sourcing challenges, and transportation and logistics constraints
- Provide insights into cost fluctuations and their effect on pricing and margins
- Maintain awareness of regulatory standards (FDA, GMP, labeling requirements)
- Understand how compliance, recalls, or quality issues influence consumer perception and market performance
- Incorporate regulatory considerations into market analysis and recommendations
- Support planning for key seasonal periods
- Analyze retail performance, promotional effectiveness, and merchandising strategies
- Utilize retailer data platforms to drive insights
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
