Market Analyst

Stoughton Trailers, LLC•Stoughton, WI

21h

About The Position

The Market Analyst will advise Directors within Sales territories on customer size, coverage, and logistic business to determine an 80/20 strategy. This role involves creating dashboards and reference tools for the Commercial team to track market changes and drive informed strategic decisions through comprehensive market insights. The analyst will be an expert in all forms of transportation data and marketing information, including POLK data, RigDig data, Dealer/Direct quota management, ACT research, FTR reporting, and various other reporting and data analysis tasks such as monthly MBR slides, stock reporting, used inventory price tracking, and auction data analysis. Additionally, the Market Analyst will manage sales support operations, serve as a backup for Commercial Operations functions like quoting and customer pickups, and deliver actionable data analysis to enhance commercial performance and achieve growth objectives. This role supports the sales distribution network to consistently sell out plant capacity, meet sales, market share, and profit goals, which includes improving market penetration, adding/improving distribution channels, developing new markets, expanding direct sales capabilities, supporting in-house salespeople, and providing cost-effective resources. The analyst will also highlight pricing strategy deviations to leadership and be a key contributor to quoting automation and system updates with current market pricing. Furthermore, the role involves supporting and implementing strategic sales and marketing plans to align organizational strengths with market opportunities for maximum profit, ROI, and stakeholder value, including product line development.

Requirements

Minimum 3 years previous experience in sales, marketing, or commercial analytics.
Attention to detail.
Sales ability.
Verbal communication skills, including in front of large groups of people.
Knowledge of how to grow and build a business.
Written communication skills.
Computer skills.
Must be able to perform each essential function and responsibility of the job satisfactorily in accordance with company productivity and quality requirements.

Nice To Haves

Bachelor’s degree in Business, Analytics, or related field preferred.
Exceptional experience in this specific field can overcome education requirement.
Preferred 2-5 years of corporate operations experience preferred
Trailer industry experience preferred.
Experience with CPQ tools preferred

Responsibilities

Advise Directors within the Sales territories as to customer size, coverage, logistic business and determine 80/20 strategy
Create dashboards and reference tools for Commercial team to utilize to track changes within the market.
Drive informed strategic decisions by providing comprehensive market insights
Be an expert across all forms of transportation data and marketing information: POLK data assessment & reporting, RigDig data assessment & reporting, Dealer / Direct quota management & reporting, ACT research reporting and compilation, FTR reporting and compilation, Misc reporting and data analysis (Monthly MBR slides, Stock reporting (sales, backlog), Used inventory price tracking, Auction data analysis)
Manage sales support operations and be available as a backup in various Commercial Operations such as quoting, customer pickups, MRO creation, etc.
Deliver actionable data analysis to enhance commercial performance and achieve growth objectives.
Support sales distribution network that is capable of consistently selling out plant capacity and meeting sales and market share goals while also meeting profit goals. This includes, but is not limited to, improving market penetration (depth and breadth), adding/improving distribution channels, entering and developing new markets/areas, expanding in-house direct sales capabilities, support in-house salespeople to meet sales goals, and cost-effectively providing those sales sources with the resources they need to be effective.
Call attention to leadership if pricing strategy or requests fall outside of target metrics for organization
Key contributor in development of quoting automation and keeping system up to date with current market pricing.
Support for and implement strategic sales and marketing plans to (in cooperation with other departments) align the strengths of the organization with the market opportunities to maximize profit, ROI, and value for stakeholders in the Company. This includes, but is not limited to, development of product lines to respond to the market