Managing Director, Social Media Director

Teach For America • Bentonville, AR

5d • $81,700 - $131,600 • Remote

About The Position

Teach For America is seeking a Managing Director of Social Media to lead the strategy, vision, and execution of our social presence across platforms. This leader will shape how our brand shows up in culture-driving relevance, engagement, and impact with core audiences, particularly Gen Z. This role sits at the intersection of storytelling, brand, and performance. You will oversee a team responsible for developing and executing social-first content that advances our mission, builds affinity, and drives action. You’ll partner closely with creative, marketing, and data teams to ensure our social channels are not only expressive of our brand, but also delivering measurable results. The ideal candidate is both a strategist and a builder—someone who understands internet culture, moves quickly, and knows how to translate big ideas into content that resonates in-feed.

Requirements

• 7+ years of experience in social media, digital marketing, or content strategy, with at 2-3+ years leading teams
• Deep expertise in social platforms and content formats, with a strong understanding of what performs and why
• Ability to shoot and edit video content when needed, and get into the weeds when necessary
• Proven track record of building and executing high-performing, social-first campaigns or content strategies
• Strong creative instincts and ability to identify compelling stories and translate them into engaging content
• Experience working cross-functionally with creative, marketing, and analytics teams
• Demonstrated ability to use data and insights to inform strategy and optimize performance
• Experience managing and developing high-performing teams
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment
• A clear understanding of Gen Z audiences and internet culture
• Passion for Teach For America’s mission and a commitment to advancing our goal that every child should have access to a great education

Nice To Haves

• Experience applying paid spend or boost behind social content with proven results

Responsibilities

• Set and lead Teach For America’s social media strategy across platforms (Instagram, TikTok, LinkedIn, YouTube, and emerging channels)
• Define how the brand shows up on social—ensuring content is culturally relevant, mission-aligned, and platform-native
• Oversee the development of social-first content, from concept to execution, in partnership with creative and content teams
• Lead and manage the social media team; provide coaching, feedback, and performance management
• Partner with key stakeholders across the org to translate insights into content strategies that we can scale
• Partner with Creative to translate campaign ideas into breakthrough social content that drives reach and engagement
• Partner with Data & Lifecycle teams to analyze performance, test and learn, and continuously optimize content
• Own the social content calendar, balancing reactive, trend-driven content with planned campaigns and priorities
• Establish and evolve community engagement strategies, including comment moderation, audience interaction, and creator engagement
• Identify and activate creator and influencer partnerships that expand reach and credibility
• Stay ahead of platform trends, tools, and cultural moments—bringing new ideas to the organization proactively
• Define and track success metrics for social media, ensuring alignment with broader marketing and organizational goals

Benefits

• The applicable salary range for each U.S.-based role is based on where the employee works and is aligned to one of 3 tiers according to a cost of labor index in that geographic area.
• New hires are typically brought into the organization at a salary between the range minimum and the salary range midpoint depending on qualifications, internal equity, and the budgeted amount for the role.
• Teach For America is committed to providing equal employment opportunities to all qualified individuals and does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics (or those of a family member) or any other basis prohibited by applicable law.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed