Managing Director, Heart-Tech Media

American Heart Association • Dallas, TX

1d • Remote

About The Position

The American Heart Association has an excellent opportunity for a Managing Director, Heart-Tech Media. This position can be home-based. This is a full-time, benefits eligible, grant funded opportunity. Current funding will expire on 9/1/2028, with the potential for funding renewal and role extension beyond that date. This role will lead the development, launch, and ongoing growth of the Heart-Tech Media Initiative, a national platform designed to elevate the Association’s voice at the intersection of cardiovascular and brain health, stroke, science, technology, artificial intelligence, digital health, and patient-centered care. This role will shape a high-visibility initiative that expands the Association’s reach, strengthens engagement with innovators and clinical experts, and advances the mission to be a relentless force for a world of longer, healthier lives. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Requirements

• Bachelor's Degree or equivalent.
• 10 years of prior relevant experience.
• 8 years of supervisory experience.
• Significant executive-level experience leading media, digital content, programming, events, innovation, business development, or market-facing platforms within healthcare, health technology, life sciences, professional associations, or mission-driven organizations.
• Experience with success building or transforming a business unit, innovation platform, media operation, or content-driven revenue model with accountability for strategy, operations, budgets, revenue, and stakeholder outcomes.
• Deep understanding of healthcare technology, digital health, AI, clinical innovation, healthcare markets, and the evolving needs of clinicians, patients, caregivers, sponsors, and industry partners.
• Ability to develop high-quality programming and thought leadership that balances market relevance, scientific credibility, audience engagement, sponsor value, and organizational reputation.
• Experience working with senior executives, boards, volunteers, medical experts, editorial teams, sponsors, vendors, and cross-functional internal partners.
• Strong commercial acumen, including sponsorship strategy, partnership development, revenue growth, P&L management, vendor management, and financial discipline.
• Excellent executive communication skills, including the ability to frame complex technology and healthcare issues for varied audiences and translate ideas into compelling programming, proposals, and operating plans.
• Ability to operate in a start-up environment within a larger organization, balancing entrepreneurial speed with appropriate governance, collaboration, and risk management.
• Commitment to the Association’s mission, health equity, scientific integrity, inclusiveness, patient-centered impact, and responsible use of emerging technologies.
• Ability to travel up to 25% nationally with overnight stay

Nice To Haves

• Senior leadership experience in healthcare media, professional association media, digital health, healthcare technology, or health-focused content platforms.
• Experience of growing audience engagement, subscriptions, digital membership, sponsor revenue, media partnerships, or conference programming.
• Experience leading teams through transformation, restructuring, platform repositioning, operational improvement, or new venture launch.
• Established relationships or credibility with health technology companies, healthcare systems, medical device companies, pharma organizations, digital health innovators, clinical experts, researchers, or healthcare media partners.
• Experience producing or overseeing video, editorial, newsletters, webinars, sponsored content, educational sessions, executive interviews, or conference-based programming.

Responsibilities

• Serve as the founding business and content leader for Heart-Tech Media, building an integrated media, events, programming, and relationship platform that positions the Association as a trusted convener and thought leader in health technology.
• Combine strategic planning, executive stakeholder engagement, editorial and programming leadership, business development, sponsorship strategy, operational execution, and financial stewardship.
• Translate emerging technology trends into mission-aligned programming that is credible, inclusive, science-informed, commercially sustainable, and valuable to patients, caregivers, clinicians, researchers, volunteers, sponsors, and health technology partners.
• Lead the design, launch, and scaling of the Heart-Tech Media Initiative, including its strategic roadmap, operating model, revenue plan, content priorities, programming calendar, partner engagement approach, and performance measures.
• Establish the initiative as a trusted American Heart Association platform for health technology, artificial intelligence, digital transformation, clinical innovation, cardiovascular and brain health, stroke, patient care, and emerging models of care delivery.
• Develop/acquire online platform(s) to host and then oversee an expanded portfolio of multimedia programming, including webinars, newsletters, interviews, video programming, conference activations, executive conversations, thought leadership.
• Partner with the CHTI’s, Health-Tech Advisory Group Members, and Network Companies, as well as other relevant American Heart Association volunteers, and internal subject matter experts to source timely topics, expert voices, and practical use cases.
• Determine the role of the existing ahahealthtech.org website (and related tools/content) – determine how to leverage for Heart-Tech Media.
• Build and manage relationships with health technology companies, AI companies, digital health innovators, med-tech and pharma organizations, academic leaders, clinicians, researchers, volunteers, grant awardees, and other stakeholders relevant to the initiative.
• Partner with the Center for Health Technology & Innovation, Health-Tech Advisory Group members, innovators’ networks, our volunteers, and internal subject matter experts to source timely topics, expert voices, and practical use cases.
• Create sponsorship, grant, and fee-based opportunities that support the initiative’s two-year incubation period and move the platform toward long-term sustainability and break-even performance or better.
• Oversee budgets, staffing needs, vendors, production workflows, business processes, and measurement systems required to operate a high-quality national media and programming platform.
• Identify emerging trends, competitive activity, market opportunities, and reputational considerations in the health technology and AI landscape, translating them into actionable programming and partnership opportunities.
• Represent the Association with senior external executives and partners, serving as a credible convener across media, technology, healthcare, innovation, science, and mission communities.
• Consider and explore the creation of a process to both improve our access to tech companies and guide consumers to the most appropriate Heart-Tech care and treatment innovations via a newly developed American Heart Association Trustmark – speaks to inclusiveness, applicability/appropriate use, alignment with science guidelines, safety and reliability, etc.
• Build a practical launch plan for Heart-Tech Media, including brand positioning, audience strategy, content pillars, internal governance, sponsor approach, and success metrics.
• Develop a repeatable programming model that can support high-quality content across mixed media channels while leveraging existing American Heart Association assets and expertise.
• Activate a pipeline of topics focused on AI, clinical decision support, patient-provider shared decision-making, faster diagnosis, post-acute care, rehabilitation, secondary prevention, aging, and real-world technology applications in clinical workflows.
• Engage a core group of our volunteers, clinical experts, researchers, and external innovators who can serve as advisors, speakers, contributors, and ambassadors.
• Build a sponsor and partner prospect strategy across major technology companies, AI companies, digital health firms, med-tech, pharma, healthcare systems, and other aligned organizations.
• Demonstrate early momentum through measurable audience growth, stakeholder engagement, sponsor interest, content production, operational discipline, and internal adoption.

Benefits

• medical, dental, vision, disability, and life insurance
• robust retirement program that includes an employer match and automatic contribution
• employee assistance program
• employee wellness program
• telemedicine, and medical consultation
• Paid Time Off (PTO) at a minimum of 16 days per year for new employees
• 12 paid holidays off each year
• Tuition Assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager