Managing Director, Global Marketing Science Lead

Adelphi Group•Los Angeles, CA

1d•$150,000 - $300,000•Hybrid

About The Position

The Business Analytics team is closely integrated with planning and investment teams to deliver modern agency services and help clients achieve their business goals. The Managing Director leads client-facing analytics, data, measurement, and transformation work; advises senior client stakeholders; develops data strategies and analytic roadmaps; and identifies opportunities for growth and innovation. The role also leads and mentors direct reports, supports capability development across the broader team, helps develop agency offerings and standardized playbooks, and is responsible for Business Analytics revenue goals. The position is based in New York and reports to the EVP, Data and Technology Officer. The stated salary range is $150,000–$300,000. Omnicom policy requires employees to work in the office at least three days per week, to the extent permissible by local law, unless additional in-office days are directed by the agency or manager.

Requirements

Experience managing marketing, analytics, insights, customer strategy, and/or transformation functions.
Demonstrated success influencing cross-functional executive stakeholders across Marketing, Finance, Technology, and Operations.
Expertise in customer growth strategy, customer experience, CRM, loyalty, and customer journey optimization.
Ability to identify growth opportunities using customer, market, and competitive insights.
Experience connecting marketing investments to enterprise growth objectives.
Specialization in marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, aggregated data, and user-level data.
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
Expertise in audience-based marketing and data-driven advertising.
Expert-level solution development, analytic skills, critical thinking, and ability to clarify strategic and operational data and analytics issues and drive problems to resolution.
Strong leadership ability and impactful client relationship experience.
Excellent communication and presentation skills, including the ability to translate unstructured business solutions into innovative customer marketing programs.
Organization and attention to detail, including prioritizing work, business writing and presenting, conducting analysis, and project management covering scope, budgeting, and timing.
Experience managing complex enterprise client relationships.
Comfort working in ambiguous situations.
Passion for driving change through adoption of emerging advertising technologies.
15+ years leading enterprise marketing, analytics, customer strategy, or business transformation initiatives.
Significant leadership experience across agency, client-side, and/or publisher environments, with demonstrated ability to manage complex businesses, advise senior stakeholders, and drive measurable growth.

Responsibilities

Serve as a trusted advisor to C-suite stakeholders, including CMOs, CEOs, CFOs, and business unit leaders.
Build long-term senior client relationships that support business growth, retention, and transformation.
Lead enterprise marketing, data, measurement, and operating model transformations.
Influence strategic business decisions using data, measurement, customer insights, and growth strategies.
Consult with clients to identify business problems and opportunities and develop practical analytic roadmaps with measurable business impact.
Provide thought leadership on analytics, research, measurement, and ad-technology concepts, methods, and tools.
Define and execute data strategy by identifying data needs and opportunities and developing roadmaps to maximize the value of first-, second-, and third-party data through integration and augmentation.
Investigate how new data sources and technologies may affect marketing and clients’ industries.
Identify growth and innovation opportunities.
Lead executive-level business reviews and strategic planning sessions.
Build connections between agency disciplines and external partners.
Provide methodological support, coaching, training, and advice to direct reports and the broader team.
Lead and mentor direct reports, assess their capabilities, guide career growth, and set goals to expand their skills.
Lead development of audience and measurement playbooks to standardize high-quality marketing sciences services across the agency.
Contribute to points of view and knowledge exchange with colleagues at OM DTA to develop and grow Business Analytics offerings.
Keep current with industry trends through research, training, and industry events.
Meet Business Analytics revenue goals.