Managing Associate, Marketing

World 50 Group • Atlanta, GA

22d • Hybrid

About The Position

The Managing Associate of Commercial Enablement is a high-impact role at the heart of our revenue engine, acting as a vital catalyst for our business growth. In this position, you will execute a strategic enablement program that empowers our Sales and New Business teams with the critical resources, content, and tools required to effectively engage and convert executive-level prospects. Working closely with enablement leadership, you will serve as the crucial bridge between our marketing operations and frontline sales. You will coordinate high-ROI enablement initiatives, optimize sales platforms, and drive commercial experiments that measurably accelerate the sales cycle and increase win rates.

Requirements

• 3+ years of experience in Sales Enablement, Product Marketing, Revenue Operations, or a quota-carrying B2B Sales role.
• A deep understanding of B2B sales cycles, executive-level buyer journeys, and what frontline sales teams need to succeed.
• Strong copywriting and editing skills with a proven ability to translate complex concepts into clear, value-driven commercial messaging.
• Hands-on experience with modern CRM platforms (e.g., Salesforce, HubSpot) and sales enablement/outreach tools (e.g., Outreach, Salesloft, Seismic, Highspot).
• The ability to interpret engagement metrics and content utilization data to make informed, strategic recommendations.
• Proven ability to manage multiple cross-functional initiatives simultaneously in a fast-paced environment.

Nice To Haves

• The role does not own initial content creation, but rather acts as the "commercial translator" who packages content to drive sales execution.

Responsibilities

• Build, deploy, and maintain high-converting commercial playbooks, executive briefs, battlecards, one-pagers, and call guides.
• Spearhead the commercial rollout of new products, campaigns, and events, ensuring sales teams are prepared with precise, market-ready messaging.
• Curate and maintain centralized enablement resources and knowledge libraries, ensuring sales teams have immediate access to the assets they need to close deals.
• Partner with Marketing, Communications, and Content teams to adapt industry insights and event takeaways into hard-hitting, prospect-facing sales collateral (e.g., nurture campaigns and follow-up materials).
• Implement and track commercial experiments (e.g., outreach sequence testing, messaging A/B tests), document learnings, and update playbooks based on data-driven outcomes.
• Manage and update sales sequences, ensuring all commercial assets remain organized, highly accessible, and aligned with current market positioning.
• Analyze commercial engagement metrics, track content utilization, and measure campaign support to identify revenue-driving operational improvements.
• Act as the daily commercial liaison between Sales, Marketing, Content, Revenue Operations, and Client Success teams to ensure all commercial programs launch seamlessly.

Benefits

• Our company value One & All, demonstrates our commitment to creating a place where every individual feels seen, supported, and free to bring their whole selves to work.
• When people feel genuinely valued and included, they’re more engaged and effective.
• That’s why we focus on cultivating an environment that celebrates difference, empowers connection, and accelerates the success of our members and their organisations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed