Manager, Wholesale Field Sales

Tapestry•New York, NY

21h•Onsite

About The Position

This role owns and drives field-level execution, productivity, and profitability across Wholesale accounts by leading the field sales team, managing allocated budgets, and serving as the primary link between brand strategy and in-store performance. The coverage focus is on brand key markets: NY, CA, TX & FL.

Requirements

Coverage focus on brand key markets: NY, CA, TX & FL.
Lead and manage the Wholesale field team of Brand Managers, as well as third‑party store support.
Ensure consistent execution of sales priorities, brand visual standards, and account strategies.
Maintain regular communication with stores and develop strong relationships with regional and store leadership.
Train store teams and third‑party support on product knowledge (PK) and visual merchandising (VM).
Partner with the Planning team to monitor regional door productivity and profitability.
Manage the third‑party store support budget.
Partner with internal teams to develop Wholesale‑specific visual directives and training tools.
Work closely with internal partners to create, implement, and evolve Wholesale selling ceremony and training initiatives.
Provide the field sales team with macro product feedback, competitive selling references, and identified opportunities to impact business.
Deliver in‑market feedback on assortments, including strengths, product gaps, and pricing relative to the competitive landscape.
Maintain awareness of competitive trends, pricing, promotions, and in‑store initiatives.
Communicate significant competitive activity and market insights to sales team.
Support and execute all in‑store marketing activations.
Partner with internal teams to ensure activations align with Wholesale strategy and brand objectives.

Nice To Haves

Courage
Creativity
Customer Focus
Dealing with Ambiguity
Drive for Results
Interpersonal Savvy
Learning on the Fly
Strategic Agility
Developing Direct Reports and Others
Building Effective Teams

Responsibilities

Lead and manage the Wholesale field team of Brand Managers, as well as third‑party store support, through consistent market rotations to gather store feedback, build relationships, and drive business performance.
Ensure consistent execution of sales priorities, brand visual standards, and account strategies across all assigned Wholesale doors.
Maintain regular communication with stores and develop strong relationships with regional and store leadership through market visits, performance sharing, and ongoing collaboration.
Train store teams and third‑party support on product knowledge (PK) and visual merchandising (VM), ensuring brand standards are consistently executed in‑store.
Partner with the Planning team to monitor regional door productivity and profitability across the total Wholesale business.
Manage the third‑party store support budget, ensuring optimized allocation of resources to drive return on investment and improve door performance.
Partner with internal teams to develop Wholesale‑specific visual directives and training tools aligned to account and channel needs.
Work closely with internal partners to create, implement, and evolve Wholesale selling ceremony and training initiatives.
Ensure alignment between brand strategy and field execution through ongoing communication, reporting, and feedback.
Provide the field sales team with macro product feedback, competitive selling references, and identified opportunities to impact business.
Deliver in‑market feedback on assortments, including strengths, product gaps, and pricing relative to the competitive landscape.
Maintain awareness of competitive trends, pricing, promotions, and in‑store initiatives through regular market visits and competitor analysis.
Communicate significant competitive activity and market insights to sales team through structured reporting and regular updates.
Support and execute all in‑store marketing activations, ensuring timely and accurate implementation at the store level.
Partner with internal teams to ensure activations align with Wholesale strategy and brand objectives.