Manager, VIP GTM

Fanatics Betting & Gaming•New York, NY

5d•$120,000 - $150,000

About The Position

Fanatics Betting and Gaming is hiring a Manager, VIP GTM to serve as the connective tissue between VIP Ops and everything happening across the business. This role reports directly to the Senior Director of VIP Strategy and Growth and sits at the intersection of promotions, events, loyalty, gifting, and customer feedback. You will own the full picture of what is available, upcoming, and relevant for VIP customers across OSB, Casino, the Fanatics ONE loyalty program, and the broader Fanatics ecosystem, down to the customer level, not just the calendar level. The job is not just awareness. It is active ideation, cross-functional partnership, and translating everything you know into clear signals the account management and acquisition teams can act on. This role is the aggregation and communication layer across these teams, not a substitute for their planning or execution. You compile, clarify, and distribute what other teams build. You do not run events, build promotions, or manage gifting logistics.

Requirements

3 to 5 years in a GTM, product marketing, loyalty, or cross-functional strategy role, preferably in sports, gaming, or entertainment
Strong operator who can manage a wide surface area without dropping threads. You track everything and nothing falls through the cracks
Clear communicator who can synthesize complex inputs into a simple, actionable brief
Experience working across multiple internal stakeholders with different priorities and timelines
Comfortable in ambiguity. You build structure where none exists
Analytical enough to read data and survey results and draw conclusions, not just report findings
Proactive ideation instinct. You come with ideas, not just updates
High energy, low ego, no excuses

Nice To Haves

Familiarity with the host or AM workflow a plus

Responsibilities

Own the full promotional calendar across OSB and Casino: know what is live, upcoming, and in planning at all times, and be an active voice in ideation for new promotions, especially those tied to Fanatics ONE
Maintain customer-level visibility into promotions: which customers are receiving which offers, what triggered eligibility (inactivity, REI status, blanket promo, etc.), and get that visibility to AMs before or at launch, not after
Serve as the point of contact when a promotion fails to pay out or has a widespread issue, proactively flagging it to AMs so client communications stay ahead of escalations instead of reacting to them
Maintain a consolidated, forward-looking events calendar sourced from the events team, with clear ownership and approval thresholds per event, including what a host can greenlight independently versus what needs management sign-off
Compile eligible customer criteria and lists for upcoming events based on plans set by the events team, and produce event fact sheets and host talking points so AM messaging is consistent and complete. This role does not own event planning, logistics, or day-of execution
Partner with the gifting team to proactively surface data or eligibility gaps (KYC, address, etc.) before they block a fulfillment, and give AMs visibility into gifting campaigns before launch
Serve as the primary VIP partner for Fanatics ONE benefits and the TLC business, always knowing what is coming and how it applies to VIP customers
Own a single source of truth for VIP-relevant announcements across promotions, events, and gifting, replacing the current scatter across multiple Slack channels
Translate all of the above into clear signals for account management and acquisition: identify what hosts should be amplifying and what can serve as a hook to drive deeper customer engagement
Own VIP customer feedback operations: design and refine surveys with the customer research team, analyze results, stand up an AM host NPS program, and formalize the process for collecting and routing AM feedback to the broader business