Manager, Toy Marketing

WSLicensing, Inc.•Pico Rivera, CA

1d•$80,000 - $90,000•Onsite

About The Position

We're a growing character IP company creating original brands loved by fans around the world. Our mission is to spread joy through adorable characters, creative storytelling, and products that make people smile every day. We're looking for a creative, energetic Marketing Manager to help grow our brands, build passionate fan communities, and bring our characters to life across digital and retail channels. If you enjoy mixing smart strategy with playful creativity, turning lovable characters into content people can't stop sharing, and making brands people genuinely connect with, we'd love to meet you!

Requirements

3+ years of experience in marketing, brand marketing, or social media marketing.
Passion for characters, toys, lifestyle brands, pop culture, or entertainment.
A creative thinker who loves turning ideas into engaging content.
Strong understanding of current social media trends and viral content.
Excellent communication, organization, and project management skills.
Comfortable working in a fast-paced, growing company where you'll wear multiple hats.
Self-motivated, proactive, and able to manage projects independently.
A collaborative team player with a positive attitude.
Passion for storytelling, community building, and brand growth.

Nice To Haves

Video editing (Reels, TikTok, YouTube Shorts)
Photography and basic photo editing
Adobe Photoshop, Illustrator, Canva, or similar creative tools
CapCut, Premiere Pro, or other video editing software
Illustration or drawing skills
Experience managing influencer or creator collaborations
A strong eye for cute, colorful, and fun visual design
Experience with Shopify or e-commerce marketing is a plus

Responsibilities

Develop and execute marketing strategies to grow our character brands across digital and retail channels.
Lead and manage our social media presence across Instagram, TikTok, YouTube, Facebook, and other emerging platforms.
Create, plan, and publish fun, engaging content that builds brand awareness and drives sales.
Help define and strengthen the personality, voice, and storytelling of our original character IPs.
Support new product launches with creative marketing campaigns, promotional materials, and launch plans.
Build and engage our online community by interacting with fans, creators, and customers.
Collaborate with influencers, content creators, licensing partners, and brand collaborators to expand our reach.
Assist with email marketing campaigns and customer engagement initiatives.
Track campaign performance using social media insights, Google Analytics, Shopify, and other marketing tools to optimize results.
Stay on top of social media trends, pop culture, and emerging platforms to keep our brand fresh, playful, and relevant.
Work closely with design, sales, e-commerce, and product development teams to execute marketing initiatives.
Bring fresh ideas that help our characters become more recognizable, lovable, and shareable.