Manager, Subscription Marketing - The Daily Beast

IAC•New York, NY

7d•Hybrid

About The Position

The Manager, Subscription Marketing will support the execution and optimization of subscriber growth initiatives across acquisition and email marketing for The Daily Beast. Reporting to the Associate Director of Product Marketing, you will help increase the velocity of experimentation across the subscription funnel, executing marketing tests and initiatives across email, paywalls, landing pages, and promotional campaigns. This role will be deeply involved in email marketing operations and testing — building campaigns, launching experiments, and analyzing performance to drive subscriber growth. You will collaborate closely with the Subscriptions team and stakeholders cross-functionally to ensure marketing campaigns and experiments are executed effectively across channels. This role is ideal for a growth-oriented marketer who enjoys working hands-on in marketing platforms to execute campaigns and using experimentation to drive measurable improvements in subscription conversion and engagement.

Requirements

3–5 years of experience in digital marketing, lifecycle marketing, email marketing, and/or growth marketing
Hands-on experience with email marketing platforms such as Sailthru, Braze, Iterable, or Salesforce Marketing Cloud
Experience executing marketing campaigns within marketing platforms
Strong analytical mindset with the ability to interpret performance metrics
Experience with A/B testing and experimentation frameworks
Excellent organizational and project management skills
Ability to collaborate with cross-functional teams
Comfortable operating in a fast-paced environment and managing multiple tests and campaigns simultaneously
Proactive self-starter

Nice To Haves

Experience working in a subscription, digital media, newsletter, or direct-to-consumer business model strongly preferred

Responsibilities

Support the execution and optimization of subscriber growth initiatives across acquisition and email marketing.
Increase the velocity of experimentation across the subscription funnel.
Execute marketing tests and initiatives across email, paywalls, landing pages, and promotional campaigns.
Build campaigns, launch experiments, and analyze performance to drive subscriber growth.
Collaborate closely with the Subscriptions team and stakeholders cross-functionally to ensure marketing campaigns and experiments are executed effectively across channels.