Manager, Strategic Insights & Marketing Planning

Capital One•Toronto, ON

5d•CA$130,000 - CA$148,400•Hybrid

About The Position

We are looking for an Evidence-Based Marketer to lead our Audience Insights and Strategy team. In this role, you aren’t just a data person, you are a consumer advocate, a master storyteller, and a strategic navigator. You will oversee a team of specialists and partners dedicated to deconstructing the "why" behind consumer behavior and translating those findings into "so what’s for our marketing ecosystem and other high-value strategic initiatives. You will bridge the gap between complex data and actionable insights, ensuring our brand health is robust and our competitive edge is sharp. If you have an insatiable curiosity about human behavior and the technical rigor to back up your hunches, we want to talk to you.

Requirements

At least 5 years of experience in market research, consumer insights, or marketing strategy.
At least 2 years of experience managing a team of researchers or analysts.
Experience overseeing the use of data visualization tools and metrics to drive improvements.

Nice To Haves

Bachelor’s Degree in Marketing, Consumer Insights, Business, or a quantitative field.
Master’s degree or MBA in Behavioral Economics, Consumer Psychology, or Management Consulting.
3+ years of experience on the client side within the marketing research profession.
Previous experience in the financial services or payments industry.

Responsibilities

Bridge the gap between human behavior and business results.
Orchestrate four interconnected workstreams, ensuring your team is deeply integrated into annual and quarterly planning cycles to support Brand and Performance Marketing, while more broadly supporting Business Strategy on an ongoing basis.
Define our core personas and integrating these insights into our planning cycles to drive both high-level brand building and bottom-funnel performance.
Develop targeting frameworks and identify exactly where we need to apply media pressure to convert customers.
Oversee the research that informs messaging around brand and performance marketing initiatives, ensuring our campaigns are equally brand and performance accountable across the funnel.
Lead the specialists responsible for translating consumer and market signals into the future of our business.
Ensure research doesn't just support marketing, but serves as the foundation for identifying new products to launch and strategic growth opportunities to adopt.
Direct the research that identifies unmet consumer needs, providing the evidence required to validate new product development and market entry strategies.
Lead the team in leveraging social listening and brand health to identify emerging shifts that impact not just brand sentiment, but long-term business viability.
Serve as the primary research partner for product and business strategy teams, helping them define research intents that de-risk major business pivots or investments.
Own the identification and onboarding of new research tools, vendor relationships and partner closely with US counterparts to align on global insights and methodologies.
Manage the technical engine that translates campaign performance into strategic growth.
Develop and maintain a standardized measurement and testing framework to ensure all brand and marketing activities are grounded in rigorous validation and clear KPIs.
Partner with Data teams to ensure the team builds high-quality dashboards and work closely with brand and ad strategy to maintain a rigorous culture of experimentation.
Ensure the team's strategy doesn’t exist in a vacuum. By empowering all teams to connect consumer insights with broader market trends, you keep the organization two steps ahead of the competition.
Oversee the integration of marketplace intelligence with primary research to create a holistic view of the competitive landscape.
Monitor competitor tactics and messaging, using your team's findings to advise leadership on where we need to double down or pivot our approach.