Manager, Sportsbook Retention
About The Position
This role leads the Sportsbook Retention function, focusing on engagement, promotions, retention, communications, and product marketing for Bally Bet and MONOPOLY Sportsbook. The position involves setting retention strategies across North American markets, leveraging data and player insights to enhance engagement, loyalty, and lifetime value. It requires cross-functional collaboration with various teams to create exceptional player experiences and utilize AI and emerging technologies for personalization and performance optimization. The role also includes managing the promotional calendar, tracking key metrics, pioneering new retention mechanics, overseeing partner relationships, running multi-channel campaigns, staying abreast of industry trends, and building and coaching a high-performing team.
Requirements
- Sportsbook & iGaming know-how: You live and breathe betting behavior, player lifecycle, and the competitive landscape.
- Retention & lifecycle strategy: You know how to turn a first-time bettor into a lifelong fan.
- Data-driven: KPIs, segmentation, cohorts, you turn numbers into decisions.
- CRM & personalization: You build journeys players actually want to be on.
- Commercial mindset: You balance engagement with margin, revenue, and profitability.
Responsibilities
- Lead the Sportsbook Retention function: engagement, promotions, retention, comms, and product marketing across Bally Bet and MONOPOLY Sportsbook.
- Set the retention strategy across every North American market, using data and player insight to drive engagement, loyalty, and lifetime value.
- Partner cross-functionally with Sports Ops, CRM, Creative, Brand, VIP, Insights, and Product to build standout player experiences.
- Harness AI and emerging tech to personalize journeys, automate workflows, and sharpen promo performance.
- Own the promotional calendar and tentpole campaigns, timed to the biggest moments in sports.
- Measure what matters, partner with Insights to track retention, engagement, revenue, and LTV.
- Pioneer new retention mechanics and tools with Product and MarTech to keep our player experience ahead of the pack.
- Manage key partner relationships (White Hat, Kambi) to get more out of our tech stack.
- Run multi-channel lifecycle campaigns with sharp segmentation, personalized rewards, and a relentless test-and-learn mindset.
- Stay ahead of trends, competitors, tech, and regulation to spot the next big opportunity.
- Build and coach a high-performing team, set the bar, mentor talent, and build a culture of ownership and improvement.
- Champion best practices across Marketing and Ops to keep engagement strategy sharp company-wide.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
