Mgr Social Strategy

Staples•Framingham, MA

About The Position

Staples is business to business. You’re what binds us together. Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas. Social media is one of the most visible and immediate ways people experience the Staples brand. It’s where culture, creativity, and conversation meet the needs of businesses and the people who power them. We are seeking a Manager, Social Strategy to lead how Staples shows up across social platforms — shaping strategy, voice, and execution to bring our brand to life in authentic, culturally relevant ways.

Requirements

Strong understanding of social platforms, internet culture, and evolving digital behavior.
Creative storytelling ability with excellent writing and editing skills.
Ability to collaborate cross-functionally across marketing, creative, and communications teams.
Analytical mindset with the ability to translate data into actionable insights.
Experience managing brand voice and building platform-specific strategies.
Bachelor’s degree in Marketing, Communications, Journalism, or equivalent work experience.
5–7+ years of experience in social media strategy, digital marketing, or content strategy.
1+ years of management experience.
Experience using social media management and analytics tools (e.g., Hootsuite, Sprout or similar).

Nice To Haves

Familiarity with social listening and trend analysis tools.
Experience partnering with creators, influencers, or agencies.
Experience in retail, B2B, or enterprise brand settings.

Responsibilities

Drive the omni-channel social media strategy across platforms including TikTok, Instagram, LinkedIn, and emerging channels.
Translate brand strategy and business priorities into engaging social-first storytelling and content.
Monitor internet culture, platform behavior, and emerging trends to identify opportunities for real-time engagement.
Plan and manage a dynamic content ecosystem with consistent, relevant, and engaging content.
Partner with Brand, Marketing, PR, and Creative teams to develop and execute campaigns in social spaces.
Build community engagement by participating in conversations with customers, creators, and the broader business community.
Track and analyze performance metrics to deliver insights and improve content effectiveness.
Coordinate with external partners, creators, and agencies to execute integrated social programs.