Senior Mgr Business Strategy & Planning

The Hershey Company•Lower Swatara Township, PA

3d•Onsite

About The Position

The Senior Manager, Commercial Growth serves as a strategic leader responsible for identifying, evaluating, and accelerating growth opportunities across Hershey's portfolio and commercial ecosystem. This role combines strategic thinking, advanced analytics, consumer and marketplace understanding, and cross-functional leadership to develop recommendations that drive sustainable revenue growth, profitability, and competitive advantage. The role partners closely with Sales, Marketing, Consumer & Commercial Intelligence, Revenue Growth Management, Category Management, Finance, Supply Chain, and Business Unit leadership to uncover opportunities, solve complex business challenges, and translate insights into executable growth strategies. The successful candidate will operate as a trusted advisor to senior leadership while leading high-impact initiatives that shape Hershey's future growth agenda.

Requirements

7+ years of progressive experience in Commercial Strategy, Growth Strategy, Management Consulting, Revenue Growth Management, Sales Strategy, Consumer Insights, Analytics, Finance, Category Management, or related business functions
Bachelor's degree in Business, Marketing, Economics, Finance, Strategy, Analytics, or related field
Demonstrated experience leading complex cross-functional initiatives from concept through implementation
Strong analytical and problem-solving capabilities with experience translating data into business recommendations
Experience developing business cases, strategic plans, financial evaluations, and executive presentations
Proven ability to influence stakeholders and lead through collaboration in matrixed environments
Strong communication, storytelling, and executive presentation skills

Nice To Haves

MBA or advanced degree preferred
Experience within Consumer Packaged Goods (CPG), Retail, Food & Beverage, or related consumer industries
Experience at a top-tier consulting firm, strategy organization, or commercial growth function
Knowledge of consumer, shopper, customer, and marketplace analytics
Experience working with syndicated data sources, business intelligence tools, and financial modeling
Demonstrated success identifying and scaling growth opportunities that improve revenue, profit, market share, or strategic capability

Responsibilities

Lead complex, cross-functional initiatives that advance enterprise growth priorities that improve commercial effectiveness and organizational performance.
Define scope, success metrics, and stakeholder alignment while driving execution from opportunity identification through implementation.
Develop workplans, governance structures, and decision frameworks that deliver measurable business results.
Leverage consumer, customer, marketplace, competitive, and financial insights to uncover growth and value creation opportunities.
Assess market trends, channel dynamics, consumer behavior shifts, and competitive activity to identify new growth pathways.
Develop and maintain a prioritized pipeline aligned to business objectives.
Synthesize market, shopper, retail, financial, and commercial performance data into clear recommendations for senior leadership.
Translate complex analyses into concise insights that clarify risks, opportunities, tradeoffs, and expected business impact.
Serve as a trusted advisor to commercial and business leaders by evaluating strategic alternatives and providing data-driven recommendations.
Facilitate cross-functional alignment on key decisions while considering commercial, operational, financial, consumer, and customer implications.
Assess business model innovations, strategic investments, partnerships, revenue opportunities, and capability expansions.
Conduct market assessments, financial modeling, scenario planning, and feasibility analyses to determine strategic value.
Develop business cases that support investment and resource allocation decisions.
Partner across Sales, Marketing, Finance, Supply Chain, Revenue Growth Management, Consumer Insights, and Strategy to execute growth initiatives.
Manage priorities, risks, dependencies, and obstacles to ensure initiatives remain aligned with strategic objectives and deliver intended results.
Partner with functional leaders to quantify business impact, assess risks, and recommend corrective actions when outcomes deviate from plan.
Develop executive-ready presentations and recommendations that clearly communicate insights, opportunities, and business implications.
Present findings to senior leadership and facilitate decision-making, resolve competing priorities, influence resource allocation, and build executive alignment around critical growth and capability initiatives.