Manager, Social Media (LinkedIn, X & Reddit) - Contract

Dolby Laboratories, Inc.•Burbank, CA

32d•$60 - $65•Onsite

About The Position

Join the leader in entertainment innovation and help us design the future. At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby team, you’ll see and hear the results of your work everywhere, from movie theaters to smartphones. We continue to revolutionize how people create, deliver, and enjoy entertainment worldwide. To do that, we need the absolute best talent. We’re big enough to give you all the resources you need, and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture and challenging projects. The Marketing department creates passion and relevance for the "Dolby Difference" driving sell-in and sell-thru of Dolby enabled devices, services, content, and experiences across multiple constituents – partners, creators, consumers, and developers. We're hiring a contractor to build and run Dolby's presence across LinkedIn, X, and Reddit: three platforms with three different rulebooks and one shared requirement, the ability to make people feel something about technology most brands only know how to spec-sheet. This is not a scheduling or copywriting role, and it's not a developer relations role either. It's for someone who has spent a career translating culture and entertainment into content, and who is curious enough about how immersive technologies actually works to turn that fluency into stories a practitioner's audience feels, not a technical brief they scroll past. On LinkedIn, the mandate is bigger than posting more often: build a consistent, opinionated through-line for Dolby, an editorial identity people follow because it's genuinely interesting, not because Dolby posted it. That means an executive visibility program built from the ground up and a company page that reads as an industry voice instead of an announcement feed. On X, you'll be the fast, culturally fluent voice in the conversations Dolby's industry is already having, translating real curiosity about the technology into posts that read like a person, not a press release. On Reddit, you're starting from zero: there is no Dolby identity there yet, and earning one, the right way, one thread at a time, is the job. Across all three, the technology is what makes the story true, not the story itself. We need someone who has done this before in entertainment or consumer-facing content, and who can bring that same instinct to a technical, practitioner-facing audience.

Requirements

6+ years in social media, content, or brand storytelling roles that span both B2B and B2C, ideally including real, hands-on experience in entertainment, consumer technology, or a comparably technical hybrid brand, not just a B2B tech background alone
Real hands-on content ownership of Reddit, LinkedIn and X, not just oversight of someone else's calendar. You will create the worlds.
Direct, credible experience building or growing a brand's presence on Reddit specifically, including a real track record of participating in communities before ever pitching anything
Curious enough about audio and video technology to actually learn how Dolby Atmos and Dolby Vision work, and skilled enough as a storyteller to turn that curiosity into content a practitioner audience wants to read, not a spec sheet
Able to turn that curiosity into a distinct point of view on LinkedIn, not a templated posting cadence, and knows what makes content additive versus just more noise
Sharp understanding of how each platform's algorithm, culture, and unwritten rules actually work, beyond generic social media best practice, including a clear instinct for when a subreddit wants a brand in the conversation and when it very much doesn't
Experience with executive ghostwriting, personal branding, or thought leadership programs at the manager level
Comfortable owning ambiguity: this role is building two of its three platforms, the LinkedIn reframe and Reddit from scratch, with no existing playbook to lean on
A fast, precise writer across registers: technical enough for practitioner audiences, credible enough for executives, human enough for Reddit
Experience with social listening, analytics, and reporting tools, and the judgment to turn data into a point of view rather than a dashboard

Nice To Haves

Existing relationships or credibility within audio, home theater, gaming, or developer communities
Experience advising or managing senior executives directly
Basic video editing or production skills for platform-native content

Responsibilities

Define a consistent, recognizable point of view for Dolby on LinkedIn, one voice and one through-line that builds week over week, so people can describe what Dolby's LinkedIn is about in a sentence
Build and run an executive visibility program from the ground up, sourcing real insight directly from Dolby's leaders and shaping it into content that reads as a real point of view grounded in the technology, not a corporate account with a headshot attached
Move the company page from an operational bulletin board and announcement feed into a destination practitioners actually choose to follow
Develop the recurring formats, franchises, and angles, not just individual posts, that make Dolby's LinkedIn presence feel additive to the industry conversation instead of one more brand shouting into it
Turn product milestones, partnerships, and technical achievements into content built for a professional and practitioner audience, not a press release with a LinkedIn wrapper
Partner with corporate communications, investor relations, and employer brand so executive and company voice build the same through-line instead of competing for attention
CES and corporate events will be an important part of this position, building a frame of reference for the industry, Dolby employees and execs
Own Dolby's X presence as a living, real-time technical and cultural voice, not a repost channel, one that reads as genuinely into this technology rather than managing a queue
Translate real curiosity about audio and video technology into fast, sharp posts and replies people read as coming from someone who gets it
Monitor and participate in the conversations that matter to Dolby's audience: audio and video technology, entertainment tech, developer and creator communities, and industry news
Build relationships with the accounts, journalists, and creators who shape those conversations
Exercise sound judgment on when and how to react to industry news or cultural moments, and when Dolby's voice doesn't belong in the conversation at all
Build Dolby's Reddit presence and identity from the ground up. There is no existing playbook here, and this role owns writing it
Learn each subreddit's specific culture and rules before posting anything: lurk long enough to know what earns an upvote and what gets a brand laughed out of a thread
Earn credibility inside the communities where Dolby's technology is already being discussed, audio, home theater, gaming, filmmaking, and developer forums, by answering questions and adding real context long before introducing any branded presence
Know the difference between adding value to a thread and hijacking one, and default to staying quiet when a post doesn't call for a brand voice at all
Recommend and build the right entry model, whether that's participating as a knowledgeable voice in existing subreddits, an eventual owned subreddit, or both, and make the case for it
Build relationships with relevant moderators and community members as the foundation for a durable, trusted presence
Learn Dolby's technologies, including Dolby Atmos, Dolby Vision, and how these systems work, well enough to translate it fluently for a technical audience, and turn that fluency into content and cultural relevance instead of jargon or a spec sheet
Use social listening and analytics tools to track share of voice, sentiment, and community health, and turn that into direction, not just a report
Log all content and activity through Dolby's content intake process and Airtable as the system of record
Follow Dolby's Official Accounts Policy and content governance framework so LinkedIn, X, and Reddit build one brand rather than three disconnected ones
Partner with the broader Global Social team so these channels reinforce, rather than duplicate, the work happening across Dolby's channels