Manager, Social Media Strategy & Community
About The Position
Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact: Build Trust, Be Bold, Act with Kindness, and Create Community. Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage. Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.
Requirements
- 3-5 years of work experience in social media, marketing, content.
- Proven success in executing content strategies aligned with brand goals.
- Hands-on experience driving growth on social platforms with a focus on content-first strategies.
- Working knowledge of major platforms and an eye on emerging ones.
- Self-starter who can articulate big ideas and exciting trends.
- Strong eye for viral content.
- Current with pop culture, entertainment news and industry trends.
- Track record of effective collaboration with cross-functional teams for seamless content integration.
- Demonstrated ability to drive high-quality content creation, including video and photography production.
- Proven skills in setting goals, tracking performance, and optimizing content based on analytics.
- Strong communication skills, providing thought influence on social media best practices.
Nice To Haves
- Beauty experience a plus.
- Previous experience as on-camera talent and sourcing additional talent for effective representation in social content a plus.
Responsibilities
- Lead the execution of a content strategy that is highly effective, rooted in brand objectives, and supports 360 campaigns.
- Collaborate with the Social Media team to plan and execute content-first social campaigns.
- Ideate, evaluate and create content concepts, ensuring alignment with overall marketing strategies.
- Stay up to date with industry trends and competitor activities to identify new opportunities and continually improve the brand's digital presence.
- Collaborate with cross-functional teams to ensure the integration of social initiatives with other marketing and brand initiatives.
- Manage and analyze social media and digital performance metrics, providing regular reports and recommendations for optimization.
- Work closely with creators and external creative partners as needed to execute content.
- Monitor and manage the brand's online reputation and respond to any social media or digital inquiries or concerns in a timely and professional manner.
- Stay informed of changes and updates to social media algorithms and adjust strategies accordingly.
- Continuously seek out innovative and creative ideas to enhance the brand's digital and social presence and drive engagement.
- Ensure all content and campaigns adhere to brand guidelines and meet legal and regulatory requirements.
Benefits
- Generous paid time off, including time off to volunteer
- Learning and development resources to support personal and professional growth
- Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
- company discretionary bonus plan
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
