Manager, Social Media and Digital Marketing - Hybrid

United Way Miami Inc•Miami, FL

55d•Hybrid

About The Position

United Way Miami, Inc. is hiring a Manager, Social Media and Digital Marketing to join our team. As a Manager, Social Media and Digital Marketing, you will be responsible for managing and implementing social media strategy with written and visual content to foster community participation and spark engagement. Utilize social and digital media to advance UWM’s brand, broaden awareness of its programs and initiatives, leverage relationships with business-to-consumer and business-to-business audiences, generate leads, and achieve core business objectives. UWM is an equal opportunity employer and a drug-free workplace. Please visit our Career site homepage to view our EEO statement and Drug-Free policy.

Requirements

Bachelor’s Degree in Public Relations, Marketing, Communications, or related field, or equivalent experience.
Three or more years’ experience with social media content creation, copywriting, and management of multiple brands.
Microsoft Office suite; Zoom; Asana platform; Sprout Social software. Knowledge of modern web browsers.
Advanced knowledge of social media communications is a must. Advanced knowledge of photography and/or videography and video editing.
Excellent oral and written communication skills; effective organization, time management, and leadership skills.
Attention to details and accuracy, as well as self-sourcing/validating information.
Ability to work well with a diverse population.
Working knowledge of principles of SEO, monitoring KPIs, and listening.
Strong customer service skills required, as well as the ability to engage in public speaking.
Bilingual English/Spanish preferred.

Responsibilities

Develops and implements comprehensive social and digital media plans, including timing, tactical outputs, media targets, reporting, organic and paid content posts, agency services, and capabilities.
Manages two social media brands and content plans across Facebook, Twitter, Instagram, LinkedIn, YouTube (community management, profile maintenance & editorial content calendars.)
Manages and maintains the digital asset library, ensuring easy access and organization of media files.
Leads accurate and timely content creation, including shooting and editing content (quotes, photos, videos) to share with internal and external stakeholders; captures live event coverage that can be promptly shared on social media; and oversee production phases of digital assets to ensure quality and consistency.
Produces high-quality video projects, including scriptwriting, shooting, editing and designing motion graphics.
Manage and maintain the digital asset library for easy access and organization.
Develops and manages the organization's social media programming; creates and maintains a monthly social media calendar; engages in dialogue and answers questions; monitors all social media sites to identify threats and opportunities in user-generated content surrounding the organization.
Manages paid social media advertising campaigns to increase followers and engagement; develops and maintains budgets for M&C and specific campaigns; monitors progress and optimizes when necessary.
Create compelling visual content through video production and photography to enhance brand presence, engage audiences and drive digital marketing initiatives.
Leads third-party agencies, designers, sales, and subject matter experts to produce relevant content that meets the needs of both key stakeholders and our audiences.
Strengthens relationships for cross-promotion efforts with various partners, including social influencers and bloggers, to expand the organization's reach; and assists with external production partners to establish cross-promotional efforts with agencies, freelancers, and 3rd party vendors.
Drives audience growth of all social media platform brands; helps drive traffic to the website; encourages people to give, volunteer, and advocate; and manages organic and paid campaigns for social media brands.
Tracks and analyzes channel activity/qualitative data and translates it into recommendations for social media plan to achieve established KPIs; delivers regular insight reports, including monthly board updates, quarterly reports, special campaign reports, and year-end final reports as needed.
Manage website posts and support outside vendor; knowledgeable in WordPress
Prepares and trains key staff and volunteers to effectively utilize social media as a means of inspiring interest and connection to the work of UWM; Responsible for the supervision of social and digital interns, including training, developing, measuring performance, disciplining, and directing tasks.
Monitors trends and best practices using data from external sources to optimize tools, applications, channels, and visual design elements; performs a digital competitive analysis and recommends strategy adjustments as needed.
Manages staff coordinating photographer/videographer's relationships. Supervises the team administrator to ensure photographers are correctly scheduled and expectations are communicated and met.
Manages photographers/videographers at events and shoots; ensures team members gather/archive media post-event, and informs appropriate staff. Be available to photograph/videotape a predetermined event.