Digital Marketing & Social Media Intern

Feeser's Food Distributors•Harrisburg, PA

About The Position

The Social Media & Digital Marketing Intern will assist the marketing team in creating, managing, and optimizing digital content across various platforms. In addition to supporting day-to-day activities, the intern will play a key role in developing a comprehensive social media strategy for Feeser’s, including major platforms and emerging channels.

Requirements

Strong written and verbal communication skills.
Creativity and ability to generate engaging content ideas.
Basic knowledge of social media platforms and digital marketing concepts.
Ability to analyze data and present insights clearly.
Strategic thinking and research skills.
Time management and organizational skills.
Currently enrolled in a college or university program in Marketing, Communications, Business, or related field.
Understanding of social media trends and best practices.
Ability to work at a computer for extended periods.
Occasional lifting of marketing materials (up to 20 lbs).
Ability to attend in-person meetings or events as needed.

Nice To Haves

Familiarity with graphic design tools (Canva, Adobe Creative Suite) is a plus.
Prior experience with social media management or digital marketing (academic or personal projects) preferred.
Basic knowledge of SEO and analytics tools is a plus.

Responsibilities

Assist in developing a social media strategy for Feeser’s, including identifying key platforms (TikTok, Instagram, Facebook, LinkedIn), exploring additional opportunities such as podcast advertising, Reddit, and emerging channels, outlining content themes, posting frequency, and engagement tactics.
Create engaging content including graphics, short videos, and captions aligned with brand guidelines.
Plan and schedule social media posts across platforms (TikTok, Instagram, Facebook, LinkedIn, etc.).
Monitor social media channels for engagement and respond to comments/messages.
Research current trends, hashtags, and competitor strategies to improve engagement.
Track and report on social media and digital campaign performance using analytics tools.
Collaborate with the marketing team on promotional campaigns and special projects.
Assist in developing and executing marketing strategies and campaigns in Feeser’s online ordering system, email marketing, and other digital marketing platforms.
Assist in developing digital marketing strategies including marketing through email and other digital channels.
Other duties as assigned.