Social & Digital Marketing Intern

Speedway Motorsports•Sonoma, CA

1d•$17•Onsite

About The Position

Sonoma Raceway is seeking an enthusiastic and motivated Social & Digital Marketing Intern to join our Marketing & Communications team this summer. This paid internship offers hands-on experience in social media management, live event coverage, digital content creation, and event marketing within a fast-paced motorsports environment. The intern will work closely with the marketing team to support the planning, execution, and promotion of major race weekends and other special events at the track. This position offers an ideal opportunity for college students or recent graduates interested in pursuing a career in sports marketing, event management, or public relations.

Requirements

Currently pursuing or recently completed a degree in Marketing, Communications, Journalism, Sport Management, or a related field.
Strong understanding of major social media platforms and digital best practices.
Excellent written and verbal communication skills.
Creative thinker with strong attention to detail and strong organizational skills.
Ability to work independently and collaboratively in fast-paced environments.
Comfortable interacting with fans, partners, and influencers in a professional manner.
High integrity and ability to maintain confidentiality.
Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook).
Basic understanding of social media marketing, photo/video creation, and editing.
Must be polite, courteous, and treat all consumers respectfully regardless of the situation while treating the company assets with care at all times.
Must be available to work event days, evenings, and weekends as needed, including key event dates.
Must be available March 27-29, May 29-31, June 26-28, July 17-19 and July 25.

Nice To Haves

Experience with social media scheduling or analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite).
Familiarity with Adobe Creative Suite or other graphic design/photo editing software.
Photography and videography experience.
Experience in copywriting, blogging, or digital content creation.
Interest or familiarity with motorsports (not required).

Responsibilities

Assist the Social & Digital Marketing Manager with day-to-day management of Sonoma Raceway’s social media platforms.
Generate daily digital content, including photos, videos, reels, graphics, and written copy.
Support live social media coverage during major events such as NASCAR and NHRA race weekends.
Help manage and maintain the social media posting schedule and content calendar.
Research and identify human-interest stories, motorsports narratives, and engaging fan moments to feature across platforms.
Monitor and leverage relevant hashtags, trending topics, and social moments to enhance reach and engagement.
Communicate with followers, respond to questions, and actively monitor fan conversations online.
Assist with researching, identifying, and conducting outreach to potential influencers and content creators for Sonoma Raceway’s influencer program.
Suggest creative ideas and strategies to attract new fan engagement, including campaigns, incentives, and interactive content.
Support analytics efforts by compiling performance insights and social media reports.
Help manage promotional texting campaigns, including scheduling and copywriting.
Assist in monitoring the website chat bot, ensuring accurate responses and escalating fan questions when needed.
Assist in monitoring the Sonoma Raceway app, including content updates and fan communication.
Collaborate with the marketing team to brainstorm and execute new digital content initiatives.
Support other departments as assigned.