Digital Marketing & Social Media Specialist
About The Position
The Digital Marketing & Social Media Specialist is responsible for supporting the planning, development, and execution of digital marketing and social media strategies and tactics. Here are just a few things we offer: Access to health, dental, and vision insurance Health Savings Account $500 matching contribution Eligible for PTO and Holiday pay Company paid life insurance and long-term disability (full-time only) Access to voluntary short term disability insurance (full-time only) Access to additional life insurance Eligible for Accident and Critical Illness Insurance, Hospital Indemnity and Cancer Guardian 401K with employer contribution Profit sharing Employee discounts And much more!
Requirements
- Bachelor’s degree in marketing, journalism, advertising, and/or communications
- 3+ years’ experience in managing digital marketing initiatives including lead generation, email marketing, search engine optimization, pay-per-click, search engine marketing and social media, preferably with a healthcare or consumer industry focus.
- Must be detail oriented.
- Must be a creative thinker with the ability to design initiatives in order to stay ahead of the curve in the digital space.
- Demonstrable experience and understanding of content management, campaign measurement, SEO/SEM, Google AdWords, Google Analytics, WordPress, web design/HTML, Social Media platforms, MailChimp, Salesforce and Project Management tools.
- Proficiency with Microsoft Word, Excel, Adobe Creative Suite and PowerPoint is required. Must be able to learn new software quickly.
- Ability to traverse any digital marketing platform effectively.
- Must possess strong analytical and project management skills along with exceptional written, verbal and editing skills.
- Ability to multi-task, prioritize appropriately, and work well both individually and as part of a team.
- Ability to maintain confidentiality of information.
Nice To Haves
- Graphic/video production skills are a plus.
Responsibilities
- Develop and implement a multi-channel digital marketing strategy to support the growth our physician group and individual practice locations:
- E-Mail Marketing
- SEO/SEM strategies and tactics
- Social media strategies, including content creation across an array of social platforms
- Reputation Management
- Reporting of digital performance metrics to leadership
- Manage and create advertising for the digital marketplaces including Google Ads, Facebook, Instagram, LinkedIn and Pinterest.
- Develop written communication (email newsletters, social media calendars, blog articles, web copy, display copy, etc.)
- Use analytics data to guide conversion rate optimization for ads, landing pages, website pages, email campaigns, etc.
- Identify opportunities for improving the quality of creative assets used in the campaign, including ad creative and key words used in online ads.
- Stay current on SEM/SEO and reputation management best practices by collaborating with industry partners.
- Partner with leadership and physicians to monitor non-favorable social media activity and respond appropriately.
- Manage day-to-day social activities and tools.
- Perform other duties as assigned.
Benefits
- Access to health, dental, and vision insurance
- Health Savings Account $500 matching contribution
- Eligible for PTO and Holiday pay
- Company paid life insurance and long-term disability (full-time only)
- Access to voluntary short term disability insurance (full-time only)
- Access to additional life insurance
- Eligible for Accident and Critical Illness Insurance, Hospital Indemnity and Cancer Guardian
- 401K with employer contribution
- Profit sharing
- Employee discounts
- And much more!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
