Manager, Social & Influence

Adelphi Group•New York, NY

5d•$82,000 - $92,000•Hybrid

About The Position

Weber Shandwick is looking for a Manager to join our Healthcare team in New York. We are looking for a star candidate (4-5 years of experience) with an expertise specifically, in the healthcare marketing space. Candidate must have a deep understanding of the influencer landscape, but also have unique experience developing and executing both earned-led brand and influencer-led campaigns.

Requirements

4-5 years of related experience
Intellectual curiosity and creativity is a must.
Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
Speak, write and edit succinctly and compellingly.
Meet deadlines, put out fires and multi-task. Work fast, and work well.
Play nice, whether it's in a team, with a team or independently.
Know Word, PowerPoint, Excel and Outlook.
Attention to detail and a commitment to delivering clear and precise work is essential.
Demonstrated passion for influencer marketing both personally and professionally; balanced interest in both healthcare and consumer brands
Demonstrated expertise in social influencer tools and platforms, user behaviors and emerging trends

Nice To Haves

Media databases and social tracking tools and knowledge of influencer management systems a plus.

Responsibilities

Own responsibilities for executional leadership of multiple client programs, budgets, plans
Demonstrate an expert-level understanding of the native features, unique audience behaviors, and evolving algorithms of major platforms (TikTok, Instagram, LinkedIn, X/Twitter, and Reddit) to maximize reach and engagement
Proactively "platform-hack" emerging features (e.g., TikTok branded channels, LinkedIn "Influence" strategies, or Reddit AMAs) to pilot innovative, compliant content formats that break through traditional feed noise
Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
Translate strategies into tactical plans; ensure team deliverables align with strategies
Oversee the creation of media strategies that take an integrated approach to driving awareness with target audiences
Proactively support and suggest improvements and new ideas to exceed client and team expectations by leveraging industry knowledge, experience and an always-on curiosity resulting in inspired research
Craft influencer strategies for yearlong plans and moment-driven launches
Research, vet, contract and manage end-to-end talent relations, including complex contract negotiations, usage rights, and multi-channel deliverables.
Architect comprehensive influencer briefing documents that translate dense compliance guardrails into actionable creative north stars.
Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
Manage and build relationships with influencers and third-party agents
Monitor platform-specific sentiment shifts in real-time, utilizing social listening tools to identify and mitigate reputational risks before they gain broader media traction.
Communicate with clients on daily basis
Provide basic client counsel
Serve as a key participant in client meetings and presentations
Proof and edit client related documents as needed
Manage client and team resources and deliverables around major campaigns and product launches
Mentor junior staff