Manager, Social Analytics

Starz•New York, NY

7d•$100,000 - $120,000

About The Position

Starz is currently seeking a Manager of Marketing Insights leader to join the Insights and Analytics team. She/he will serve as a change agent in the company, guiding the company in our aggressive expansion efforts. The candidate will have an extremely versatile skillset, be highly collaborative, and work cross-functionally to help the Insights & Analytics team provide actionable insights to the marketing team. The role is highly visible and includes senior management stakeholders within the marketing, product, distribution, and development departments.

Requirements

BA/BS and equivalent work experience. Strong preference for a degree in a technical field such as Applied Mathematics, Computer Science, Engineering, Physics, or Economics.
5+ years in marketing analytics including the measurement and evaluation of off-line and online marketing campaign tactics
Strong understanding of basic statistical concepts, such as descriptive and inferential statistics, hypothesis testing, sample size calculations, correlations and A/B testing
3+ years working with data visualization tools with a strong preference for experience with Tableau
Strong understanding of data structures, query language, and methodologies for maximizing the value of datasets
Strong communications skills, including the abilities to distill and relay data and insights to a variety of audiences, including senior executives
Ability to multitask and work on multiple ongoing projects, with minimal oversight, support, and defined process
Exceptional attention to detail

Nice To Haves

Statistical model building/machine learning experience a significant plus
Experience in the television industry a significant plus

Responsibilities

Marketing Analytics Support senior leadership to ensure all marketing related business goals are met
Provide marketing team with deep and actionable audience, creative, and marketing platform insights
Collaborate with Digital team to plan paid social media with Facebook/Instagram, Twitter, YouTube, Snapchat etc., leveraging platform specific campaign planning tools
Execute A/B testing initiatives to drive improvement in campaign efficiency and effectiveness
Support the Executive Director of Marketing Insights by establishing social measurement with respect to holistic campaign activity, including the integration of social KPIs, diagnostics and benchmarks and development of brand lift studies where applicable
Provide leadership with ad-hoc sentiment analyses using social listening tools to monitor conversation around Original series
Keep up-to-date with platform changes and best practices to infuse into new social campaigns as needed
Contribute to audience research to identify key behavioral, demographic, and attitudinal traits to inform the development and targeting of future marketing campaigns
Develop and maintain holistic campaign dashboards to identify key drivers of performance and inform future campaign activity