Manager Site Merchandising, Lighting and Casual Seating - West Elm
About The Position
The Manager of Site Merchandising serves as a champion of the customer site experience and is responsible for driving online business initiatives and visual merchandising strategies that increase website revenue, conversion, engagement, and product discovery for the Casual Seating and Lighting businesses. This role uses data, customer behavior, and cross-functional input to identify opportunities, reduce friction, and continuously improve the digital experience. This role has the potential to manage and develop at least one direct report and partners closely with Merchandising, Planning, Marketing, Creative, UX/Product, Analytics, Technology, Inventory Management, and Operations teams to deliver seasonal campaigns, category launches, promotions, and site optimizations on time and with accuracy.
Requirements
- 5+ years of eCommerce merchandising experience required.
- 1+ years of people management experience with demonstrated success developing high-performing teams.
- Experience managing holistic category businesses and seasonal campaigns within a fast-paced retail environment.
- Deep understanding of site merchandising strategy, customer journey optimization, and digital storytelling.
- Strong analytical skills with experience using web analytics platforms such as Adobe Analytics/SiteCatalyst.
- Solid business acumen with the ability to balance brand storytelling and commercial performance.
- Exceptional communication, collaboration, organizational, and project management skills.
- BA/BS degree required.
Responsibilities
- Lead the site merchandising strategies for Casual Seating and Lighting to support revenue, conversion, engagement, and product discovery goals.
- Own day-to-day category presentation across key onsite touchpoints, including category pages, search, navigation, product ranking, product storytelling, promotions, and seasonal launches.
- Lead execution of seasonal campaigns, promotional strategies, and category launches for assigned businesses, ensuring cohesive storytelling and premium product presentation by translating merchandising, marketing, and planning priorities into clear onsite experiences.
- Analyze weekly business performance to ensure categories are merchandised to optimize revenue, conversion, customer engagement, and product discovery.
- Monitor key site metrics, including traffic, conversion funnel, product finding behavior, search/navigation performance, basket building, and promotional performance.
- Champion the customer site experience and drive optimizations that reduce friction and make the shopping journey more intuitive and inspiring.
- Identify and prioritize site experience improvements through a systematic, agile, and test-and-learn approach.
- Partner with UX/Product, Marketing, Creative, Analytics, and Technology teams to support enhancements that improve engagement and business performance.
- Represent the DTC/eCommerce customer experience in assortment reviews, seasonal planning meetings, and cross-functional business discussions.
- Build strong working relationships with Merchandising, Planning, Inventory Management, Marketing, Creative, Analytics, Technology, and Operations partners to ensure alignment and flawless execution.
Benefits
- A generous discount on all WSI brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial and emotional health
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops, learning programs, and speaker series
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What This Job Offers
Job Type
Full-time
Career Level
Manager
