Manager, Site Experience & Conversion

Feature LLC•Las Vegas, NV

3d•$85,000 - $110,000•Onsite

About The Position

We are excited to add this critical member to our Ecommerce Team. In the Manager, Site Experience & Conversion position, you will own the end-to-end site experience and conversion system across desktop, mobile web, and app. In this role, you will identify customer friction, prioritize improvements, guide testing and optimization, and partner cross-functionally to drive measurable gains in conversion, revenue, and customer experience. This role sits at the intersection of site merchandising, customer journey optimization, experimentation, and platform execution, with accountability for turning customer insight and performance data into clear commercial actions. This position plays a critical leadership role on the Ecommerce team, whose ultimate objective is to maximize conversion, engagement, and revenue across our digital channels. You will also manage the Ecommerce execution layer, with direct responsibility for guiding, prioritizing, and developing the coordinator role that supports day-to-day site operations and merchandising execution. Our ideal candidate is highly analytical, commercially minded, customer-obsessed, and able to connect site experience improvements to measurable business results. You must be able to excel in a fast-moving environment, think strategically, communicate clearly, and drive execution through others. This is a full-time position and will be located in the Las Vegas area.

Requirements

Bachelor’s degree in related field with 5+ years in Ecommerce, digital experience, CRO, site merchandising, or related areas
Experience working in ecommerce platforms, merchandising systems, or testing/optimization environments
Experience with ecommerce analytics, experimentation, and customer journey optimization
Strong analytical and problem-solving skills
Experience partnering cross-functionally with developers, designers, merchandising teams, and marketers to launch site changes or new functionality
Strong working knowledge of ecommerce platforms, merchandising systems, and onsite search/filtering tools
Prior experience managing, coaching, or directing executional support is preferred
Self-starter with the ability to thrive and be productive in a fast-moving environment
Strong understanding of customer journey optimization and ecommerce performance metrics

Nice To Haves

Experience with ecommerce merchandising and search platforms such as Searchspring, Constructor, Bloomreach, or similar tools
Experience with A/B testing or experimentation programs
Experience with heatmapping or behavior tools such as Heatmapping, Hotjar, Contentsquare, Microsoft Clarity, or similar platforms
Experience with personalization, recommendation engines, or CRO tooling
Experience with Tapcart, Fuego or other mobile app merchandising environments
Experience with Google Analytics or similar analytics tools
Experience with Shopify, Salesforce Commerce Cloud, or comparable ecommerce platforms
Experience working with product discovery, navigation, and onsite conversion improvement
Background and interest in footwear, fashion, and culture-driven retail
Strong intuition for balancing customer experience with commercial performance

Responsibilities

Own site and app customer journey performance across desktop, mobile web, and app
Identify friction points and conversion opportunities across navigation, PLPs, PDPs, cart, and checkout flows
Prioritize improvements that drive conversion, revenue per session, and customer experience quality
Define and manage the CRO and experimentation roadmap
Prioritize tests based on business impact, customer friction, and feasibility
Ensure tests launch through the right partners and resources
Review results, extract learnings, and determine next actions
Define and evolve the site experience strategy and conversion framework
Lead journey analysis, usability thinking, and site experience recommendations
Develop recommendations for personalization, landing page strategy, and funnel improvements based on customer behavior and business priorities
Diagnose issues, propose solutions, and drive continuous improvement across key site and app experiences
Ensure learnings from analytics, behavior tools, and testing are translated into action
Own or influence the site merchandising and promotional experience across key launches, campaigns, and commercial moments
Partner cross-functionally to ensure major launches, product releases, and promotional events are presented in a way that supports both customer experience and commercial performance
Help shape site flow, landing experiences, merchandising logic, and onsite storytelling for key moments
Ensure the site experience supports product discovery, customer engagement, and conversion during high-priority business periods
Manage and develop the Ecommerce execution layer, including direct management of the coordinator role supporting site merchandising, publishing, and operational execution
Direct the Ecommerce execution layer toward the highest-value priorities
Partner with design, development, merchandising, lifecycle, and acquisition stakeholders to improve key journeys
Work cross-functionally with internal teams to ensure site experience improvements are launched effectively and on time
Maintain a strong understanding of the FEATURE brand, customer, product mix, and business priorities as they relate to performance
Keep low-leverage execution out of the role except where escalation, decision-making, coaching, or prioritization is required
Review and interpret site performance data across desktop, mobile web, and app
Track testing roadmap progress, experiment velocity, and business impact
Translate site performance, behavioral data, and testing results into prioritized action plans with clear business rationale
Partner with development and design teams on new feature rollouts, platform updates, and customer-facing functionality that impacts conversion
Maintain strong site quality standards through launch readiness checks, troubleshooting, and issue escalation tied to customer experience
Help establish and maintain a disciplined review process around funnel performance, conversion opportunities, and journey quality