Manager/Senior Manager, GTM Architecture and Automation

BrainPOP • New York, NY

3h • $145,000 - $175,000 • Hybrid

About The Position

BrainPOP is building an AI-first go-to-market engine and needs a leader to set the technical direction and run the team that builds it. The Manager, GTM Architecture and Automation owns the Build pillar of our Revenue Operations function, focusing on the architecture, automation, and AI strategy that drives business growth. This is a player-coach role where you will set the architectural direction and also write code with AI assistance when needed. You will define how the team uses AI development tools to increase speed and make critical build-vs-buy decisions. You will serve as the bridge between Product, Data, and the GTM team to realize the capabilities of data-driven agentic workflows and drive actionable insights for customer-facing teams. You will report directly to the Head of Revenue Operations and partner daily with Sales, Marketing, Customer Success, Finance, and Data Analytics teams, while owning the working relationship with Product and Engineering for backend integrations.

Requirements

• 8+ years in revenue technology, GTM operations, or related technical business operations roles, with demonstrated ownership of GTM systems architecture.
• 2+ years managing technical ICs (GTM engineers, Salesforce admins, or similar) — including hiring, developing, and scaling small teams.
• Deep Salesforce fluency across Sales Cloud, Service Cloud, and Marketing Cloud — custom objects, flows, Apex, field-level data modeling, and an intuition for what the CRM data model should look like to serve the business.
• Strong working knowledge of iPaaS tooling (Celigio, Workato, Boomi, n8n, or equivalent) and modern integration patterns.
• Proven experience setting and driving the AI/automation roadmap for a GTM stack — not just adopting tools, but defining the strategy that makes them work together.
• Comfort using AI-powered development tools (Claude Code, Cursor, Copilot, or equivalents) yourself, and the ability to set the bar for how your team uses them.
• SQL proficiency sufficient to validate data, audit pipeline quality, and design logic for health-score-style composite calculations; familiarity with Python or JavaScript a strong plus.
• Track record of partnering with Product and Engineering counterparts to shape backend roadmap in service of GTM outcomes.
• Demonstrated experience driving measurable adoption and behavior change after GTM tooling rollouts — you can point to before/after metrics on uptake, fidelity, or business impact.
• Excellent project management and stakeholder communication skills — you can present technical strategy to VP and C-suite audiences and translate between architecture and business outcomes.

Nice To Haves

• Experience designing customer health score architecture — composite models, weighted inputs, tiered outputs, and the renewal playbook logic that consumes them.
• Familiarity with Gong (especially Engage and Forecast), Starbridge.ai, or Clay — or strong analogues in conversation intelligence, intent signal capture, attribution, and AI enrichment.
• Familiarity with digital adoption platforms (Appcues, WalkMe, Pendo, or equivalents) and in-app guidance patterns for embedded enablement.
• Background in edtech, K-12, or public sector SaaS — district procurement cycles, PO-based purchasing, and multi-stakeholder buying motions are a meaningful context advantage.
• Experience operationalizing BI-calculated metrics into CRM systems (reverse ETL patterns via Celigio, Census, or similar).
• Familiarity with dbt or similar data transformation tooling.
• Salesforce Architect, Administrator, and/or Developer certifications.
• Experience managing budget for a robust GTM tech stack.

Responsibilities

• Lead, develop, and grow the Technical Arm of our Revenue Operations team.
• Set the technical bar on the team, including code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report, including clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence, including sprint planning, post-mortems, vendor reviews, and platform release management.
• Own the integration architecture across our GTM stack: Salesforce (Sales, Marketing, and Service Cloud), Celigio, Snowflake, Tableau, Gong, Starbridge.ai, ABM/Marketing attribution platform, NetSuite, Mandrill, Appcues, and net-new tools.
• Lead the consolidation of existing revenue technology, eliminating redundancies and ensuring seamless data flow across the stack.
• Make build-vs-buy decisions with clear reasoning, evaluating every new tool against integration complexity, data hygiene risk, and existing stack overlap.
• Maintain the integration map as a living document.
• Own the technical components of the RevOps roadmap and the Salesforce development roadmap, sequencing initiatives based on business impact and technical feasibility.
• Manage external vendors, consultants, and implementation partners.
• Treat every system, automation, and integration as a product, measuring usage, identifying friction, and iterating based on user behavior.
• Own adoption metrics for the GTM stack, making adoption a first-class KPI.
• Run fidelity audits on the highest-value workflows.
• Partner with Enablement, Sales leadership, and Customer Success leadership to implement meaningful launches with change-management plans.
• Build durable feedback loops with users to inform future design iterations.
• Hold yourself and the team accountable to post-launch outcomes, not just go-live milestones.
• Define and drive the team’s AI/agentic roadmap.
• Set the standard for how the team uses AI development tools to accelerate implementation.
• Partner with Product and Data teams to translate business automation needs into clear user stories and a realistic roadmap.
• Own the architectural design and delivery of our composite customer health score.
• Oversee implementation of the Starbridge → Salesforce sync.
• Own the design of additional enrichment pipelines fed by Starbridge ICP signals, and the GTM playbooks that turn data into action.
• Ensure the eventual Marketing attribution model captures full-funnel touchpoints.
• Direct the design of scalable Salesforce solutions.
• Set the standard for SFDC release management, UAT discipline, and platform health monitoring.
• Stay current with Salesforce releases and industry best practices, recommending and implementing features that compound over time.

Benefits

• Competitive pay bands
• Life at BrainPOP: empowering, creative, collaborative, playful, and anchored in learning and growth.
• Diversity and inclusion, collaboration, and learning from multiple perspectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed