Manager, Seasonal Demand Planning

The Hershey Company•Lower Swatara Township, PA

5d•Hybrid

About The Position

The Seasonal Demand Planning Manager leads demand planning activities for Hershey’s Seasonal portfolios, ensuring accurate, aligned, and actionable demand forecasts for major seasonal events. The role leads a team of Demand Planners and partners cross-functionally to translate commercial and customer strategies into a reliable demand signal supporting supply chain and business execution. This position plays a key role in Hershey’s Integrated Business Management (IBM) process and supports fact-based decision-making across Sales, Marketing, Supply Chain, Finance, and Analytics.

Requirements

Bachelor’s degree in Supply Chain, Finance, Economics, Engineering, or related analytical field, or equivalent experience.
At least 5 years of experience in Demand Planning, Replenishment, or related analytical roles.

Nice To Haves

Experience supporting seasonal or highly promotional businesses preferred.
Prior people leadership or team-lead experience preferred.

Responsibilities

Lead, coach, and develop a team of 2-3 Demand Planners, reinforcing clear expectations, accountability, and performance management.
Build functional capability in demand planning, analytical thinking, and business partnering.
Foster a culture of continuous improvement, learning, and collaboration.
Own demand forecasts for assigned Seasonal portfolios, including event timing, promotional activity, innovation introductions, and exits.
Ensure forecasts reflect customer programs, merchandising plans, and marketing inputs with appropriate risk assessment.
Monitor forecast accuracy and bias, identify root causes of variance, and drive corrective actions.
Partner effectively with Sales, Marketing, Supply Planning, Finance, and Analytics to align assumptions and execution plans.
Lead and own the Seasonal Execution Team process bringing together supply chain and commercial functions to maximize seasonal OTIF, Modular Fill, Sell-Thru, Waste.
Communicate forecast insights, risks, and trade-offs clearly to support decision-making.
Represent Seasonal demand planning in monthly and ad-hoc business forums, including IBM processes.
Ensure effective use of demand planning systems and data to support a rolling 104-week operational forecast.
Maintain data integrity and adherence to planning standards and governance.
Lead and support continuous improvement initiatives that enhance forecast accuracy, decision quality, and ways of working.