Manager, Search Engine Optimization

Paychex•Cincinnati, OH

15h

About The Position

Manager, Search Engine Optimization Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex. Overview Manages a team of Search Engine Optimization Analysts and Editorial Managers to develop and execute the overall search engine optimization (SEO), generative engine optimization (GEO), and content strategy for Paychex websites. Owns the organic performance of paychex.com, including Paychex WORX.

Requirements

Bachelor's Degree in related field - Required
5 years of experience in experience in managing an enterprise SEO program.
Must have strong SEO and data analysis background.
Direct experience with enterprise SEO platforms.
Excellent collaboration and team building skills.
Demonstrates time management and priority setting skills.
Experience managing and working with external agencies.
Experience managing people.

Nice To Haves

Communication - Preferred
Research - Preferred
Management - Preferred
Detail Oriented - Preferred
Problem Solving - Preferred
Search Engine Optimization - Preferred
Marketing - Preferred
Google Analytics - Preferred
Keyword Research - Preferred

Responsibilities

Develops overall Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) strategies for various Paychex websites; collaborates with Digital Marketing Manager to drive SEO/GEO strategy and business plans for lead generation efforts.
Oversees and implements localization efforts to increase Paychex web presence for regional searches.
Develops editorial calendar to drive inbound traffic.
Oversees publishing efforts on Paychex WORX and works with the Demand Gen team to coordinate content efforts.
Ensures Paychex keeps pace with industry-wide search engine optimization and GEO trendstrends and developments.
Develops and generates weekly and monthly reporting for all primary organic search metrics, goals tracking, and online lead generation activities to ensure ROI and search marketing goals are met.
Collaborates with designers, writers, and developers to coordinate and perform website optimization through design, content, structure, and site architecture recommendations.
Recruits, selects, hires, and evaluates the performance of personnel to ensure all department needs are handled appropriately. Counsels and develops staff for personal and corporate advancement through career development, training programs, and other resources, as required, for professional advancement.