Manager, Retail Intelligence, Media & Discoverability
HP•Vancouver, WA
About The Position
The Manager, Retail Intelligence, Media & Discoverability leads the development of data-driven retail marketing capabilities that help shoppers discover, evaluate and choose HP products across retailer ecosystems. This role combines retailer and shopper intelligence, AI-powered discoverability, retail media and digital innovation to identify growth opportunities and improve marketing performance across North America's largest retail partners.
Requirements
- 8+ years of experience in retail marketing, digital marketing, eCommerce, retail media or analytics.
- Strong understanding of retailer ecosystems, shopper behavior and omnichannel marketing.
- Experience leading retail media strategy, digital innovation or AI-driven marketing initiatives.
- Proven ability to translate data into business recommendations and measurable outcomes.
- Strong cross-functional leadership and stakeholder management skills.
- Experience leading and developing high-performing teams.
Responsibilities
- Translate retailer, shopper and performance data into actionable growth opportunities.
- Develop insights and recommendations that improve retailer performance and marketing effectiveness.
- Partner with Retail Growth Leads to identify account-specific opportunities and prioritize investments.
- Lead Project Discovery and develop capabilities that improve HP's discoverability across AI platforms, retailer search and emerging digital experiences.
- Drive initiatives across AI search (GEO), ratings & reviews and digital shelf optimization to increase product visibility and shopper consideration.
- Identify and pilot innovative technologies that strengthen HP's retail marketing capabilities.
- Develop retail media strategies and best practices across priority retail partners.
- Partner with account teams to build data-driven retail media plans aligned to business objectives.
- Measure, optimize and continuously improve retail media performance and investment effectiveness.
- Build scalable marketing capabilities that can be leveraged across retailers and categories.
- Evaluate emerging trends, technologies and shopper behaviors to identify future growth opportunities.
- Collaborate with Worldwide Marketing to bring new capabilities and innovation to North America.
- Serve as the strategic partner for Retail Growth Leads by providing expertise in data, discoverability and retail media.
- Partner with Media, Insights, Category, Creative and Sales teams to deliver integrated retailer growth strategies.
- Lead and develop a high-performing team while fostering collaboration across the broader Consumer & Retail Marketing organization.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
