Manager, Retail Experience and Marketing
AAA Mountain West Group•Walnut Creek, CA
•Hybrid
About The Position
The Manager, Retail Experience and Marketing leads branch merchandising and marketing efforts across the AAA-MWG footprint. In addition to leading the team in strategy and day-to-day execution, this role will build the foundational infrastructure—annual plans, calendars, workflows, and guidelines—that ensures every marketing touchpoint in the retail channel is intentional and brand-aligned.
Requirements
- Ability to influence and lead within the organization across multiple levels.
- Ability to manage budget and vendors.
- Strong project management skills.
- Ability to prioritize for self and team, delivering against competing concurrent projects.
- Ability to deliver on tight timelines and move quickly with cross-functional teams to execute on decisions while maintaining attention to detail
- Superb communication, organization, and interpersonal skills
- Bachelor’s Degree in a related field or combination of education and relevant experience
- 5+ years of experience in integrated, omnichannel Marketing, preferably in retail marketing or with a focus on consumer experience.
- Experience creating and implementing marketing processes and guidelines.
Responsibilities
- Develop plans to support branch and business objectives and ensure a positive Member experience
- Support branch development projects across updates, retrofits, and strategic projects (new locations, renovations, relocations). This includes space planning, floor plans, branded graphics, and business requirements for all retail locations.
- Design and implement a centralized process and calendar that organizes all branch marketing, including comprehensive marketing guidelines.
- Lead the team in design and production of branch marketing assets, including email, direct mail, branch signage, branch audio, and digital / video materials.
- Develop an audit process to ensure branch compliance with merchandising standards, to include required branch reporting, quarterly meetings, and branch visits.
- Partner with media agencies to lead paid marketing efforts in support of key branch initiatives.
- Maintain relationships with a broad group of stakeholders (branch operations, line of business partners, marketing shared services) to maintain line of sight to business priorities and continually update Marketing plans.
- Oversee the branch/channel central marketing budget, providing monthly updates and strategic recommendations for spend optimization.
- Manage and develop branch marketing and merchandising team.
Benefits
- Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
- 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
- Benefits – Medical, Dental, Vision, wellness program and more!
- Paid Holidays
- Paid Time Off – Team Members accrue paid time off monthly.
- Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
- Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
- Free AAA Classic Membership
- AAA Product Discounts
- Tuition Reimbursement Program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
