Manager Renovation Strategy

The Hillshire Brands Company•Springdale, AR

4d•Onsite

About The Position

The Manager of Renovation Strategy supports consumer-driven product renovation and product performance strategies across Tyson's retail portfolio. The role translates consumer, sensory, and product insights into actionable recommendations to strengthen brand performance, improve consumer preference, and identify growth opportunities. It may also support sensory research for small brands or portions of a brand. The position reports to the Associate Director of Product Renovation Strategy within the Tyson Sensory team and partners with R&D, Sensory, Nutrition, Marketing, Analytics, Consumer Insights, and Business Unit teams to execute renovation priorities and improve product competitiveness. The position is onsite in Springdale, Arkansas (Greater Northwest Arkansas). Relocation support may be provided to candidates who qualify under Tyson's Relocation Policy. Travel may be up to 25%. The role has no direct reports.

Requirements

Bachelor's degree in Food Science, Marketing, Psychology, Marketing Research, Sensory/Consumer Science, or a related field.
At least 6 years of relevant experience with a bachelor's degree, 4 years with a master's degree, or 2 years with a Ph.D.
Willingness and ability to perform the physical requirements of the job, with or without reasonable accommodation.
Ability to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs.
For individual contributors, ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, critically evaluate outputs, and apply professional judgment.
Skills in consumer-led renovation strategy, brand positioning, competitive differentiation, business acumen, and P&L awareness.
Knowledge of consumer need states, claims research, drivers of liking, qualitative and quantitative research, IHUTs, competitive intelligence, trend identification, and opportunity mapping.
Proactive execution, ownership with urgency, project management, prioritization, budget management, and cross-functional influence.
Food and product knowledge, sensory and consumer research, data interpretation, communication, agility, problem solving, and decision making.

Nice To Haves

M.S., MBA, Ph.D., or relevant professional certification.
Experience with frozen, refrigerated, or shelf-stable food products.
Experience with consumer need states, claims research, drivers of liking, IHUTs, competitive intelligence, consumer benchmarking, and integrated quantitative and qualitative research.
Experience managing projects and mentoring junior team members.

Responsibilities

Support consumer-led renovation strategy and flagship product performance tracking across brands and categories.
Build integrated product performance assessments by connecting consumer benchmarking, online ratings and reviews, social listening, health app data, consumer complaints, competitive intelligence, and product performance analytics.
Identify and prioritize renovation opportunities that improve consumer preference, product quality, and market position for cross-functional presentations.
Partner with Product Development, Nutrition, Marketing, Consumer Insights, Analytics, Culinary, Packaging, Quality, and Sensory teams to advance renovation initiatives from opportunity identification through validation.
Plan and interpret targeted sensory and consumer research when needed to validate product improvements and competitive performance.
Stay current on consumer trends, competitive activity, and emerging research approaches, and apply new methods through a test-and-learn approach.