Manager, Regional Marketing - NY

Green Thumb•New York, NY

7h•$85,000 - $100,000•Hybrid

About The Position

The Manager of Regional Marketing is responsible for developing, managing, executing, and analyzing the New York regional marketing programming to accelerate growth in the markets. This role requires an individual who has the intellectual flexibility to build strategic programs to support a rapidly growing business while also being a hands-on brand builder. The leader must work with cross-functional partners across Revenue, Retail and Marketing to identify and execute near term opportunities while building the infrastructure that will enable the organization to execute best-in-class programming and achieve long-term aspirations. This position has significant visibility to the Revenue, Retail and Marketing executive teams.

Requirements

A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
Bachelor’s degree preferred
5+ years experience in a related field marketing role or broader marketing, brand, or commercial sales roles
Track record of building strong relationships with cross functional and regional partners
Experience managing and developing junior marketer(s) is preferred
A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs
Ability to think strategically and connect high-level strategic objectives to tactical program needs and development
Knowledge of local on and off-premise cannabis market, including local laws and statutes
Strong budget management skills with previous budget management and oversight experience
Ability to gain and maintain an in-depth understanding of target consumer and market trends
Compliance with all standard safety requirements and guidelines
Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
Strong communication skills – written and verbal
Highly motivated, self-directed, innovative, and able to work independently or among teams with keen judgment, common sense, and resourcefulness
Adapts and thrives in a demanding, fast-paced environment
Possesses a high level of critical thinking
Operates with a high level of professionalism and integrity, including dealing with confidential information
Strong organization planning & project management skills
Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50%
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver’s license
Must be a minimum of 21 years of age
Must be approved by state badging agency to work in cannabis industry

Nice To Haves

Experience managing and developing junior marketer(s) is preferred

Responsibilities

Development of regional marketing priorities, strategies, and solutions
Responsible for the planning, coordination and local execution of all centrally and regionally led marketing programs in market, including event sponsorships, In-store events, national and regional promotions, strain/product launches, wholesale programs, etc.
Management and coordination of master regional program calendar that is inclusive of all marketing programs and activities within the region inclusive of strain/product launches, national programs, regional promotions/events and retail operations initiatives.
Customizes digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
Development, planning and execution of new product and strain launch strategies. Closely monitors Innovation calendar and stays In constant communication with regional stakeholders to ensure all launches are maximized through digital and printed channels.
Serves as the "go-to" for central teams to reach out to for any regional marketing Initiatives
Ownership of local marketing budgets including tracking spend and measuring return on investment
Monitor and understand local competitive environment, particularly related to promotional activities, to ensure that GTI’s local strategies and tactics are market-leading and effective
Develop and improve processes to streamline marketing program development across the central teams as well as broader CPG marketing, sales, and retail organizations
Become the expert in understanding state regulations to inform marketing program opportunities and ensure program and employee compliance with all Green Thumb-based state guidelines