MANAGER PUBLISHER MARKETING AND ADVERTISING

BRODART CO • Williamsport, PA

4d • Remote

About The Position

Reporting to the Director of Marketing & Advertising, this position is responsible for expansion and execution of integrated marketing strategies and objectives specifically focused on building market brand awareness that will drive revenue growth. Responsible for creating, selling and presenting cooperative advertising and other promotional programs to new and existing publishers; assist them in selecting which vehicles are best suited to promote their titles to our public and school library markets. Integral to the success is building effective relationships with targeted publishers. Collaborate to build marketing strategies with marketing team. Participate in and contribute marketing perspectives in key meetings. Coordinate and secure title-specific promotional marketing efforts with publishers on each campaign. Organize and develop partnership of specific author/title marketing programs and or product development. Supporting publisher promotional opportunities by developing curriculum focused programs with the end goal of expanding publisher co-op advertising revenue for Brodart.

Requirements

• Bachelor's degree in Marketing.
• At least five years of experience creating marketing and advertising campaigns.
• Results-oriented with recognized success in driving revenue growth.
• Ability to execute marketing plans targeting school and public library channels.
• Interest in strategies linked to understanding marketing and customer behavior.
• Self-driven, analytical, and creative problem solver.
• Leader and team player.
• Ability to manage multiple tasks simultaneously.
• Must be comfortable in cooperative advertising sales situations with publisher representatives.
• Able to clearly explain promotional programs and how they best fit publisher needs.

Responsibilities

• Expansion and execution of integrated marketing strategies and objectives focused on building market brand awareness to drive revenue growth.
• Creating, selling, and presenting cooperative advertising and promotional programs to new and existing publishers.
• Assisting publishers in selecting appropriate vehicles to promote their titles to public and school library markets.
• Building effective relationships with targeted publishers.
• Collaborating with the marketing team to build marketing strategies.
• Participating in and contributing marketing perspectives in key meetings.
• Coordinating and securing title-specific promotional marketing efforts with publishers on each campaign.
• Organizing and developing partnerships for specific author/title marketing programs and/or product development.
• Supporting publisher promotional opportunities by developing curriculum-focused programs to expand publisher co-op advertising revenue.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager