Manager, Programmatic Sales

ZyngaChicago, NY
Hybrid

About The Position

We are seeking a high-velocity, sales-driven Programmatic Sales Manager to accelerate top-line revenue across our programmatic direct media offering. In this role, you will focus on high-impact, macro-level demand: building strategic relationships with Agency Holding Company programmatic leadership, Agency Trading Desks, DSP/SSP demand teams, and Retail Media partners. You will own the growth of our overall Programmatic Direct Revenue, while serving as the primary programmatic sales strategist co-selling alongside our Account Executive (AE) team. If you thrive in a fast-paced environment with a seller mindset, uncovering hidden spend in data, overcoming technical buyer objections, and converting open-market demand into high-margin commitments, this role is built for you.

Requirements

  • 5+ Years in Digital/Mobile Ad Sales with at least 3+ years dedicated to pure programmatic sales (PMP, PG, Preferred Deals) in an in-app, mobile, or video environment.
  • Proven Closing Track Record: Documented history of personally driving pipeline growth, hitting revenue quotas, and securing mid-to-large programmatic commitments.
  • Active Agency, DSP, SSP Network: Existing, strong working relationships across Agency Trading Desks, HoldCo programmatic leads, DSP and demand teams.
  • Data-Driven Hunter: Strong quantitative skills with the ability to mine platform performance data, spot buying trends, and translate analytics into actionable pitches.
  • Collaborative Sales Mindset: Strong team player who excels at co-selling and navigating matrixed sales environments alongside territory AEs.
  • Curious innovator: Genuinely energized by where digital advertising is headed (agentic buying, identity graphs, etc.) and eager to build fluency as the landscape shifts.

Responsibilities

  • Prospect and build top-to-top relationships with Agency Programmatic Leadership and Trading Desks to establish marketplace deals, lead educational sessions, and position our mobile in-app ecosystem, audience, and programmatic capabilities as a core media buy.
  • Own demand-side growth across DSPs, SSPs, and Retail Media networks, educating their commercial teams on our inventory and driving inclusion in custom buyer packages.
  • Partner with Sales Marketing, Yield, and Operations to build proactive, data-driven programmatic packages (seasonal, audience-targeted, high-impact video) to bring directly to agency buyers.
  • Continuously monitor deal win rates, floors, and cleared spend in platforms to ensure activated Deal IDs translate into actual cleared revenue.
  • Serve as the programmatic deal expert for the Direct Sales team, joining key client meetings, navigating buyer tech objections, and structuring winning deal terms.
  • Run targeted 1:1 sessions with AEs to identify programmatic opportunities within their key accounts and establish clear action plans to unlock budget.
  • Support high-value programmatic RFP/RFI responses, framing our in-app audience and ad products in compelling, high-converting commercial terms.

Benefits

  • bonus
  • equity awards
  • 401(K) plan
  • Employee Stock Purchase Program
  • medical, dental, vision, and basic life insurance coverage
  • 14 paid holidays per calendar year
  • paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
  • up to 10 paid sick days per calendar year
  • paid parental and compassionate leave
  • wellbeing programs for mental health and other wellness support
  • family planning support through Maven
  • commuter benefits
  • reimbursements for fitness-related expenses
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