Manager, Program Commercialization & Growth

Nexeo Plastics•Houston, TX

1d•Onsite

About The Position

The Manager, Program Commercialization & Growth turns Nexeo Plastics’ business priorities, supplier initiatives, customer insights and digital capabilities into market-facing programs that drive customer action and measurable growth. This role owns program strategy, commercialization, adoption and performance across the full customer lifecycle. Working across Marketing, Digital/eCommerce, Sales, Product Line Management and Customer Experience, the manager moves each program from business case through launch, measurement and optimization. Functional teams keep ownership of platform development and day-to-day Marketing execution. This role connects those capabilities into one coordinated commercial plan and is accountable for the overall program outcome.

Requirements

Bachelor’s degree in Marketing, Business, Commercial Strategy or a related field
5+ years of experience in B2B marketing, commercial program management, customer growth or Sales enablement
Proven experience translating business priorities into customer-facing programs
Strong understanding of customer segmentation, lifecycle marketing and commercial activation
Experience leading cross-functional programs without direct authority over all participants
Ability to build business cases, set KPIs and interpret commercial-performance data
Strong project-management, communication and stakeholder-management skills
Working knowledge of CRM, marketing automation, eCommerce and analytics platforms

Nice To Haves

Experience in distribution, manufacturing, chemicals or plastics

Responsibilities

Translate company, supplier, portfolio and end-market priorities into actionable commercial programs.
Define the business opportunity, target audience, desired customer behavior and expected financial outcome for each program.
Develop program briefs, business cases, operating requirements and launch plans.
Prioritize initiatives based on customer value, growth potential, profitability and organizational readiness.
Build customer segmentation and targeting plans using purchase history, digital behavior and commercial potential.
Map customer journeys to find opportunities to improve adoption, retention, repeat purchasing and share of wallet.
Develop programs that drive customer registration, first purchase, continued engagement and expanded use of Nexeo’s products and services.
Monitor customer participation and remove barriers to adoption and growth.
Turn programs into practical Sales plays with target accounts, customer needs, value propositions and clear next actions.
Develop Sales playbooks, training plans, talk tracks and field-activation cadences.
Partner with Sales leadership to build programs into account planning and operating reviews.
Set clear lead-routing, follow-up and accountability expectations across Account Managers, SDRs, Inside Sales and Customer Experience.
Define program KPIs, baselines, targets and reporting requirements before launch.
Partner with Finance, Sales Operations and Analytics to validate program economics and measurement methods.
Lead recurring performance reviews covering adoption, pipeline, incremental sales, pounds, gross margin, retention and operational efficiency.
Recommend whether to improve, expand, pause or discontinue programs based on results.
Lead cross-functional teams through program development, launch and optimization.
Establish roles, decision rights, dependencies and escalation paths through a clear RACI.
Coordinate Marketing, Digital/eCommerce, Sales, Product Line Management, Finance, Legal, Customer Experience and IT.
Communicate program progress, results, risks and recommendations to leadership.