Manager, Program Commercialization & Growth

Nexeo Plastics • The Woodlands, TX

3d • Onsite

About The Position

The Manager, Program Commercialization & Growth turns Nexeo Plastics’ business priorities, supplier initiatives, customer insights and digital capabilities into market-facing programs that drive customer action and measurable growth. This role owns program strategy, commercialization, adoption and performance across the full customer lifecycle. Working across Marketing, Digital/eCommerce, Sales, Product Line Management and Customer Experience, the manager moves each program from business case through launch, measurement and optimization. Functional teams keep ownership of platform development and day-to-day Marketing execution. This role connects those capabilities into one coordinated commercial plan and is accountable for the overall program outcome.

Requirements

• Bachelor’s degree in Marketing, Business, Commercial Strategy or a related field
• 5+ years of experience in B2B marketing, commercial program management, customer growth or Sales enablement
• Proven experience translating business priorities into customer-facing programs
• Strong understanding of customer segmentation, lifecycle marketing and commercial activation
• Experience leading cross-functional programs without direct authority over all participants
• Ability to build business cases, set KPIs and interpret commercial-performance data
• Strong project-management, communication and stakeholder-management skills
• Working knowledge of CRM, marketing automation, eCommerce and analytics platforms

Nice To Haves

• Experience in distribution, manufacturing, chemicals or plastics

Responsibilities

• Translate company, supplier, portfolio and end-market priorities into actionable commercial programs.
• Define the business opportunity, target audience, desired customer behavior and expected financial outcome for each program.
• Develop program briefs, business cases, operating requirements and launch plans.
• Prioritize initiatives based on customer value, growth potential, profitability and organizational readiness.
• Build customer segmentation and targeting plans using purchase history, digital behavior and commercial potential.
• Map customer journeys to find opportunities to improve adoption, retention, repeat purchasing and share of wallet.
• Develop programs that drive customer registration, first purchase, continued engagement and expanded use of Nexeo’s products and services.
• Monitor customer participation and remove barriers to adoption and growth.
• Turn programs into practical Sales plays with target accounts, customer needs, value propositions and clear next actions.
• Develop Sales playbooks, training plans, talk tracks and field-activation cadences.
• Partner with Sales leadership to build programs into account planning and operating reviews.
• Set clear lead-routing, follow-up and accountability expectations across Account Managers, SDRs, Inside Sales and Customer Experience.
• Define program KPIs, baselines, targets and reporting requirements before launch.
• Partner with Finance, Sales Operations and Analytics to validate program economics and measurement methods.
• Lead recurring performance reviews covering adoption, pipeline, incremental sales, pounds, gross margin, retention and operational efficiency.
• Recommend whether to improve, expand, pause or discontinue programs based on results.
• Lead cross-functional teams through program development, launch and optimization.
• Establish roles, decision rights, dependencies and escalation paths through a clear RACI.
• Coordinate Marketing, Digital/eCommerce, Sales, Product Line Management, Finance, Legal, Customer Experience and IT.
• Communicate program progress, results, risks and recommendations to leadership.

Benefits

• Nexeo Plastics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Additionally, Nexeo Plastics participates in the E-Verify program to ensure employment eligibility of newly hired employees where required.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager