Manager, Product & Retail Marketing

Nanit•New York, NY

2d•$100,000 - $110,000•Hybrid

About The Position

Nanit is seeking a Product & Retail Marketing Manager to lead go-to-market strategies for new features and hardware, and manage retail marketing initiatives with key partners. This role bridges product and marketing, translating product roadmaps into launch plans and brand messaging into effective retail programs. The position involves close collaboration with product, sales, creative, brand, growth, and customer service teams, as well as direct engagement with retail partners. The role is responsible for the end-to-end execution of go-to-market plans for software features, including positioning, messaging, sales enablement, and performance measurement. It also supports hardware launches from concept to retail, ensuring alignment with product messaging, production timelines, and retail sales cycles. Key responsibilities include developing commercial launch timelines, crafting compelling narratives from product capabilities, maintaining messaging frameworks, and creating lifecycle and educational content. The role also involves leveraging consumer insights from UX research and external partners to inform product roadmaps and messaging. For retail marketing, the focus is on driving traffic and conversion through programs across major accounts like Amazon, Target, and Babylist. This includes creating retail-ready assets, managing marketing calendars, and building relationships with retail partners to maximize brand exposure. The position also requires monitoring the competitive landscape and ensuring brand consistency across all touchpoints.

Requirements

5+ years of experience in product marketing, retail marketing, or a role spanning both — ideally at a consumer tech, hardware, or DTC company
A track record of owning GTM plans or retail programs end-to-end, from strategy through execution and measurement
Comfortable managing multiple launches and deadlines simultaneously in a fast-moving environment
Strong writer and communicator, able to translate product features into messaging that works across owned, retail, and paid channels
Naturally curious about the end consumer, with an instinct for grounding product and retail decisions in what parents actually experience
Highly organized and detail-oriented, you don't lose track of deliverables across several retailers and launches at once
Strong cross-functional collaborator, you bring in the right people at the right time without needing everything defined upfront
Data-informed: you use performance data to guide decisions, not just gut instinct
Direct retail partner-facing experience (Amazon, Target, or similar) strongly preferred

Responsibilities

Own go-to-market strategy and execution for software feature launches — from brief through positioning, messaging, sales/CS enablement, and post-launch measurement
Support hardware launch GTM from concept to shelf, aligning product messaging with production timelines, retail sell-in windows, and inventory availability
Partner with product and engineering to build commercial launch timelines and keep cross-functional workstreams on track
Translate product capabilities into clear, compelling narratives that resonate with parents
Own and maintain messaging frameworks for key products and features, ensuring consistency across launches, retail, paid, and owned touch-points
Build and maintain lifecycle and education content that helps customers get lasting value from Nanit's products
Partner with UX Research to surface consumer insights that inform product roadmap and messaging, and collaborate with outside research/insights partners (agencies, panels, etc.) to fill gaps and validate market opportunities
Own retail marketing programs across key accounts (Amazon, Target, Babylist) that drive traffic, conversion, and consistent brand presence
Translate brand and product messaging into retail-ready assets — display ad copy, PDP content, influencer briefs, and in-store/on-site placements
Manage retail marketing calendars and deliverable trackers to hit retailer-specific launch and campaign deadlines
Cultivate relationships with retail partners to identify and activate on brand exposure opportunities
Monitor competitive landscape, trends, and customer feedback to inform hardware/software launch and retail strategy
Ensure product launches and retail moments stay consistent with Nanit's voice and visual identity
Report on launch (feature, hardware, retail program) performance, using data to refine future strategy