Manager, Product Public Relations

Genentech • Daly City, CA

1d • $106,600 - $198,000

About The Position

Genentech is seeking a Manager, Product Public Relations to develop and execute communications supporting its medicines, pipeline and disease-area priorities. As part of the U.S. Product Public Relations team, this role helps build understanding, credibility and engagement among external audiences by translating complex science into accessible, relevant stories. The position supports an evolving, integrated approach that includes earned media, social and digital engagement, content creators, paid amplification and owned channels.

The role works with communications professionals and cross-functional partners to plan and deliver communications related to business objectives, product milestones, clinical data, regulatory milestones, product launches and disease education. It develops communications materials, supports media and third-party engagement, coordinates reviews and approvals, evaluates communications effectiveness, explores emerging tools and AI-enabled approaches, and assists with agency coordination, timelines, budgets and other operational work.

The expected salary range for the primary location in California is $106,600–$198,000. Actual pay depends on experience, qualifications, geographic location and other job-related factors permitted by law. The position is eligible for incentive compensation under the applicable plan and qualifies for company benefits. Relocation benefits are not available.

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or a related field, or equivalent experience.
• Approximately 6 or more years of relevant experience in communications, public relations or a related discipline.
• Strong writing, editing and storytelling capabilities, including the ability to make complex information clear, accurate and engaging.
• Foundational experience in media relations and external communications.
• Understanding of integrated communications and interest in social media, digital engagement, content creators and emerging channels.
• Strong organizational, project management and interpersonal skills.
• Ability to work effectively across teams and manage competing priorities.
• Proactive mindset, sound judgment and commitment to continuous learning.

Nice To Haves

• Experience in healthcare, biotechnology, pharmaceuticals or another science-driven industry.
• Familiarity with communications supporting products, scientific developments or regulated industries.
• Experience contributing to integrated communications campaigns.
• Exposure to communications measurement, paid media, digital analytics or emerging technologies.
• Interest in applying AI and innovative tools to modern communications practices.

Responsibilities

• Support development and execution of integrated communications plans aligned with business objectives, product milestones and disease-area priorities.
• Contribute to communications concerning clinical data, regulatory milestones, product launches and disease education.
• Identify timely opportunities to elevate Genentech’s science, medicines and leadership in areas of significant unmet medical need.
• Develop communications materials, including press releases, messaging, media pitches, briefing documents, executive content and digital assets.
• Translate complex scientific, medical and business information into clear, compelling and audience-relevant narratives.
• Support storytelling across earned media, social and digital platforms, content creators, paid amplification and owned channels.
• Ensure communications are consistent with broader disease-area and portfolio narratives.
• Support proactive and reactive media relations by identifying story opportunities, engaging journalists, preparing spokespeople and coordinating interviews.
• Help identify and engage third-party voices, including healthcare professionals, patient advocates and digital influencers.
• Collaborate with agency partners on creative approaches to reaching and engaging priority audiences.
• Work with Product Public Relations, Marketing, Medical Affairs, Corporate Communications, global colleagues and other functions.
• Participate in cross-functional planning and execution to ensure communications are aligned, coordinated and impactful.
• Help manage reviews and approvals to ensure materials meet standards for accuracy, compliance and quality.
• Support measurement and evaluation of communications effectiveness and use insights to inform planning and optimize performance.
• Assess audience engagement, message resonance and broader communications impact beyond traditional reach metrics.
• Explore emerging tools, technologies and AI-enabled approaches for communications development, execution and measurement.
• Support agency coordination, project timelines, budgets and other operational activities.

Benefits

• Eligible for incentive compensation calculated and paid in accordance with the applicable Incentive Compensation Plan.
• Qualifies for company benefits detailed at the link provided in the job posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level