Manager, Product Public Relations

Roche • South San Francisco, CA

1d • $106,600 - $198,000

About The Position

At Genentech, the U.S. Product Public Relations team builds understanding, credibility and engagement around the company’s science and medicines. The Manager, Product Public Relations helps develop and execute communications supporting medicines, the pipeline and disease-area priorities. The role works across a dynamic portfolio and contributes to an evolving communications approach that integrates earned media, social and digital engagement, content creators, paid amplification and owned channels.

As part of the Product Public Relations team, this position collaborates with communications professionals and cross-functional partners to translate complex science into relevant, accessible stories for patients, healthcare professionals and other external audiences. The role supports strategic communications planning, storytelling, external engagement, cross-functional coordination, measurement, innovation and operational execution.

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or a related field, or equivalent experience.
• Approximately 6 or more years of relevant experience in communications, public relations or a related discipline.
• Strong writing, editing and storytelling skills, including the ability to make complex information clear, accurate and engaging.
• Foundational experience in media relations and external communications.
• Understanding of integrated communications and interest in social media, digital engagement, content creators and emerging channels.
• Strong organizational, project management and interpersonal skills.
• Ability to work effectively across teams and manage competing priorities.
• Proactive mindset, sound judgment and commitment to continuous learning.

Nice To Haves

• Experience in healthcare, biotechnology, pharmaceuticals or another science-driven industry.
• Familiarity with communications supporting products, scientific developments or regulated industries.
• Experience contributing to integrated communications campaigns.
• Exposure to communications measurement, paid media, digital analytics or emerging technologies.
• Interest in applying AI and innovative tools to modern communications practices.

Responsibilities

• Support development and execution of integrated communications plans aligned with business objectives, product milestones and disease-area priorities.
• Contribute to communications related to clinical data, regulatory milestones, product launches and disease education.
• Identify timely opportunities to elevate Genentech’s science, medicines and leadership in areas of significant unmet medical need.
• Develop communications materials, including press releases, messaging, media pitches, briefing documents, executive content and digital assets.
• Translate complex scientific, medical and business information into clear, compelling and audience-relevant narratives.
• Support storytelling across earned media, social and digital platforms, content creators, paid amplification and owned channels.
• Ensure communications are consistent with broader disease-area and portfolio narratives.
• Support proactive and reactive media relations by identifying story opportunities, engaging journalists, preparing spokespeople and coordinating interviews.
• Help identify and engage credible third-party voices, including healthcare professionals, patient advocates and digital influencers.
• Collaborate with agency partners on creative approaches to reaching and engaging priority audiences.
• Work with Product Public Relations, Marketing, Medical Affairs, Corporate Communications, global colleagues and other functions.
• Participate in cross-functional planning and execution to ensure communications are aligned, coordinated and impactful.
• Help manage reviews and approvals, ensuring materials meet standards for accuracy, compliance and quality.
• Support measurement and evaluation of communications effectiveness, using insights to inform planning and optimize performance.
• Assess audience engagement, message resonance and broader communications impact beyond traditional reach metrics.
• Explore emerging tools, technologies and AI-enabled approaches to improve communications development, execution and measurement.
• Support agency coordination, project timelines, budgets and other operational activities.

Benefits

• Eligible for incentive compensation under the applicable Incentive Compensation Plan.
• Qualifies for company benefits detailed at the linked benefits page.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level