Manager, Product Marketing

HLB90067•El Segundo, CA

13d•$90,000 - $100,000

About The Position

We are seeking a strategic and results-driven Manager, Product Marketing to support product strategy and global go-to-market planning for key innovation initiatives across the portfolio. This role sits at the intersection of product strategy, innovation, go-to-market leadership, and cross-functional collaboration, serving as the marketing owner from concept through launch. The Manager will partner closely with Product Development, Creative, Sales, Education, Operations, and regional teams to shape product positioning, develop global launch strategies, and drive cross-functional alignment throughout the product lifecycle. This role is ideal for a strategic marketer with strong leadership skills, a passion for innovation, and the ability to translate consumer, category, and business opportunities into impactful product launches.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
4-6 years of experience in product marketing, brand marketing, or integrated marketing within the beauty or consumer packaged goods industry.
Proven experience supporting product launches from strategy through execution in a fast-paced, high-growth environment.
Passion for beauty and a strong understanding of the competitive landscape, category trends, and evolving consumer behaviors.
Strong strategic and analytical skills, with the ability to translate business performance, market dynamics, and consumer insights.
Exceptional project leadership and organizational skills, with the ability to manage multiple priorities, influence stakeholders, and drive alignment.
Excellent communication and presentation skills.
Collaborative, proactive, and solutions-oriented, with the ability to build strong relationships.

Responsibilities

Support the global product marketing strategy and go-to-market execution for assigned innovation launches across the Haus Labs portfolio, with ownership of A+B priority initiatives, in collaboration with the Senior Manager, Product Marketing.
Serve as the cross-functional business support from concept through commercialization, driving product positioning, launch strategy, commercialization planning, and portfolio performance while ensuring alignment across Product Development, Integrated Marketing, Creative, Sales, Education, Operations, and regional teams.
Own product strategy for assigned innovation launches, ensuring clear consumer positioning, competitive differentiation, and commercial viability.
Develop strategic product briefs and launch recommendations that align cross-functional teams around product vision, business objectives, and go-to-market priorities.
Partner with cross-functional teams throughout the product development lifecycle to deliver best-in-class consumer experiences.
Identify portfolio opportunities and product enhancements that strengthen category growth and long-term brand strategy.
Support end-to-end global go-to-market planning for assigned launches, driving alignment across teams.
Establish launch strategies while proactively managing risks and cross-functional dependencies.
Facilitate executive and cross-functional forums to drive decision making, resolve challenges, and maintain accountability throughout the launch process.
Partner with Sales, Finance, and Operations to develop pricing recommendations, sales forecasts, launch assumptions, and commercialization strategies.
Monitor launch performance, category trends, and portfolio productivity, translating business results into strategic recommendations and future action plans.
Evaluate assortment opportunities, product lifecycle decisions, and portfolio optimization initiatives that support long-term business growth.
Develop executive presentations and business reviews that communicate launch strategy, business performance, and key recommendations to senior leadership.
Build strong cross-functional partnerships to drive alignment, accelerate decision making, and ensure successful product launches.
Share best practices and key learnings across teams and markets to continuously improve launch execution and business performance.
Champion continuous improvement by evolving processes and ways of working that enable greater organizational efficiency and launch excellence.