Manager, Product Marketing: Trust & Safety, Community

Amazon•Culver City, CA

1d•Hybrid

About The Position

Twitch is seeking a Product Marketing Manager to lead the marketing strategy for critical product areas including Trust & Safety and Community products. This role is pivotal in ensuring the platform remains safe for creators and communities to thrive. The Product Marketing Manager will be the marketing voice for products that protect users, empower creators, and strengthen community bonds. This involves navigating sensitive product spaces with empathy and strategic clarity, translating complex product features into compelling narratives, and encouraging adoption of safety and growth features. The role requires comfort with ambiguity, influencing without authority, and championing foundational products. The position is available in San Francisco, CA; Seattle, WA; Los Angeles, CA; Irvine, CA; New York, NY.

Requirements

4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
5+ years of product marketing experience, preferably in consumer technology, social platforms, or creator economy products
Demonstrated experience marketing products in sensitive or complex spaces (AI, trust & safety, policy-adjacent, community health, or similar)
Track record of developing product positioning that resonates with diverse consumer audiences
Experience leading cross-functional go-to-market efforts from strategy through execution
Strong analytical skills with the ability to translate data and insights into actionable marketing strategies
Excellent written and verbal communication skills, with the ability to distill complex concepts for varied audiences
Experience working closely with product management teams to influence roadmap and strategy

Nice To Haves

Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience in the livestreaming, gaming, social media, or creator economy space
Background in community management, AI, content moderation, or trust & safety
Experience marketing to creator or developer audiences
Familiarity with Twitch's platform, community, and creator ecosystem
Experience with crisis communications or sensitive product communications

Responsibilities

Own product marketing strategy for Trust & Safety and Community/Creator product portfolios, developing deep expertise in the user problems these products solve and the competitive landscape.
Craft compelling positioning and messaging that translates complex, nuanced product features into clear value propositions for creators, moderators, and viewers.
Develop and execute go-to-market strategies for new product launches and feature releases, including audience segmentation, channel strategy, launch timing, and success metrics.
Partner deeply with Product Management to influence roadmap priorities through market insights, competitive intelligence, and community feedback—ensuring marketing has a seat at the table from ideation through launch.
Collaborate with Brand, Communications, and Integrated Marketing teams to develop holistic campaigns that drive awareness, education, and adoption of safety and community tools.
Navigate sensitive topics with care and strategic precision, developing communication strategies for products that address harassment, content moderation, creator safety, and community health.
Build and maintain cross-functional relationships with Policy, Legal, Creator Programs, and Customer Support to ensure aligned messaging and coordinated launches.
Define and track key performance indicators for product adoption, retention, and sentiment, using data to iterate on marketing strategies and demonstrate impact.
Champion the creator and community voice internally, bringing user insights and feedback into product and marketing decisions.

Benefits

Medical, Dental, Vision & Disability Insurance
401(k)
Maternity & Parental Leave
Flexible PTO
Amazon Employee Discount
sign-on payments
restricted stock units (RSUs)
health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parental leave