Manager, Private Sector Marketing

Magnet Forensics•Waterloo / Toronto, ON

1d•CA$110,000 - CA$140,000•Hybrid

About The Position

Magnet Forensics is a global leader in digital investigative software. The Manager, Private Sector Marketing is responsible for driving growth and success in the Private Sector segment through innovative, data-driven demand generation. This role oversees the marketing strategy, pipeline, and revenue targets for the Private Sector product portfolio. The manager leads a team of marketers who execute integrated, multi-channel campaigns to generate qualified leads and sales pipeline. Collaboration with demand generation, product marketing, and senior sales teams is key to setting segment direction, developing high-performing programs, nurturing the team, and reporting on business impact.

Requirements

Bachelor’s Degree in Business or Commerce, or equivalent experience.
8+ years of experience in marketing program management, channel marketing, and B2B marketing.
People leadership experience—managing, coaching, or mentoring marketers; direct team management preferred.
Proven experience managing external vendors/agencies and complex, time-sensitive projects.
Demonstrated strategic thinking, creative problem-solving, and leadership skills.
Self-starter with a drive to succeed and adapt to new technologies.
Strong communication, presentation, and analytical abilities.

Nice To Haves

Familiarity with tools a plus: Salesforce, Marketing Cloud, Pardot, Demandbase, Salesloft, ZoomInfo, ON24, Zapier, and AI solutions.

Responsibilities

Lead the Private Sector marketing portfolio with accountability for $50M+ in pipeline and revenue goals.
Define and execute the annual marketing strategy and plan for the Private Sector portfolio.
Leverage analytics to optimize campaign performance and resource allocation.
Represent Private Sector marketing in cross-functional and leadership meetings.
Own and set the Private Sector marketing budget.
Lead, coach, and develop a team of marketers.
Foster a collaborative, high-performing team culture.
Allocate work across the team to balance strategic priorities with execution.
Provide direction and mentorship on demand generation best practices.
Lead the planning and oversee execution of lead-generating campaigns and programs aligned to sales objectives.
Act as the Marketing SME on Private Sector lead generation, target performance, industry trends, product updates, persona knowledge, and cross-functional activities.
Oversee and govern new product introductions for the Private Sector portfolio.
Act as the lead liaison to the Private Sector BDR and sales teams.
Identify and recommend content needs, focus areas, and gaps related to the Private Sector portfolio.