Private Events Sales Manager

ASM Global•Minneapolis, MN

About The Position

Legends is hiring a Manager, Private Events Sales for its Private Events department at Target Center in downtown Minneapolis. Target Center hosts sports, entertainment, and private functions throughout the year, and Legends’ Global Hospitality division provides venue dining and hospitality experiences. The Event Sales Manager generates private event revenue through outreach, personal networks, and incoming leads. The manager collaborates with the food and beverage team to ensure events transition smoothly from sale to execution, and oversees private events from load-in to load-out, either independently or with an Event Manager. The role reports to the Senior Director of Sales & Strategy. Compensation is $60,000 plus commission, with a benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and a 401(k) plan.

Requirements

  • Bachelor’s degree in a related area of study preferred.
  • 2–3 years of related experience; sports, attractions, or hotel industry experience preferred.
  • Excellent interpersonal, verbal, and written communication skills, with the ability to communicate effectively internally and externally at all levels.
  • Proficiency in Microsoft Office, Salesforce, and Adobe.
  • Ability to manage detailed work across multiple projects simultaneously.
  • Ability to work independently and manage time effectively.
  • Ability to balance internal priorities with client expectations.
  • Resourcefulness, innovation, forward thinking, and an entrepreneurial spirit.
  • Expertise in financial analysis and planning, budgeting, and marketing.
  • Working knowledge of local and regional markets, venue operations, and special events industries.
  • Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
  • Ability to evaluate risks and liabilities associated with special events and venue rentals.
  • Ability to negotiate with clients within established guidelines.
  • Strong self-accountability and high standards of conduct and professionalism.
  • Process-oriented, highly organized, accurate, able to work under pressure, and able to meet deadlines.
  • Advanced computer skills, including spreadsheet, database, and word-processing programs.
  • Sufficient mobility to perform tasks including constant reaching, bending, stooping, wiping, pushing, and pulling for extended periods.
  • Close vision and ability to adjust focus.
  • Ability to work extended hours, including late nights, weekends, and holidays, including all games and major stadium events.
  • Ability to lift, push, or pull approximately 25 pounds.
  • Ability to stand and/or walk for up to 10 hours during a single shift while navigating ramps, stairs, and elevators.

Nice To Haves

  • Bachelor’s degree in a related area of study.
  • Related experience in sports, attractions, or the hotel industry.
  • Experience in a union work environment.

Responsibilities

  • Exceed monthly and yearly revenue targets set by the Senior Director.
  • Build relationships that generate repeat business and proactively identify new business opportunities with existing customers.
  • Provide professional customer service to clients.
  • Perform event-day responsibilities, including entertaining clients and fulfilling large-group commitments.
  • Communicate regularly with the food and beverage team about market trends and sales offering needs.
  • Participate in event planning with the food and beverage team to ensure sales align with operational expectations.
  • Provide post-event client feedback to the food and beverage team.
  • Meet the required number of outbound sales calls set by the Senior Director.
  • Research, analyze, and develop special-event profit-generating opportunities.
  • Solicit new business through sales calls, presentations, local trade shows, and other prospecting activities to grow the potential client database.
  • Oversee and execute private events from load-in to load-out, independently or with an Event Manager.
  • Create leads and develop long-term relationships in event planning, production, and promotion communities and with relevant organizations and groups.
  • Prepare reports for the Senior Director of Sales, including special-event revenue reports, profit and loss statements, sales recaps, and departmental projections.
  • Collect and analyze client feedback after each special event to assess satisfaction, organizational performance, and event-related risks and liabilities.
  • Perform other related duties and responsibilities as required.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Disability insurance
  • Paid vacation
  • 401(k) plan
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