Private Events Sales Manager

Legends Global•Minneapolis, MN
•Onsite

About The Position

The Manager, Private Events Sales is responsible for generating private-event revenue through outreach, personal contacts, and incoming leads. The role builds and maintains client relationships, identifies new business opportunities, and supports repeat business. The manager coordinates with the food and beverage team to ensure a smooth transition from sale to event execution and may participate in planning and onsite event responsibilities. The position reports to the Senior Director of Sales and Strategy and is based at Target Center in downtown Minneapolis, a venue hosting sports, entertainment, and private events.

Requirements

  • Bachelor’s degree in a related area of study preferred.
  • Two to three years of related experience; experience in sports, attractions, or the hotel industry is preferred.
  • Excellent interpersonal, verbal, and written communication skills, with the ability to communicate effectively at all levels internally and externally.
  • Proficiency in Microsoft Office, Salesforce, and Adobe.
  • Ability to manage detailed work across multiple projects simultaneously.
  • Ability to work independently and manage time effectively.
  • Ability to balance internal priorities with client expectations.
  • Resourceful, innovative, and forward-thinking, with an entrepreneurial spirit.
  • Expertise in financial analysis and planning, budgeting, and marketing.
  • Working knowledge of local and regional markets, venue operations, and the special-events industry.
  • Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
  • Ability to evaluate risks and liabilities associated with special events and venue rentals.
  • Ability to negotiate with clients within established guidelines.
  • High personal standards of conduct and professionalism, with strong self-accountability.
  • Process-oriented, highly organized, fast and accurate, able to work under pressure and meet deadlines.
  • Advanced computer skills, including spreadsheet, database, and word-processing programs.
  • Sufficient mobility to perform tasks involving constant reaching, bending, stooping, wiping, pushing, and pulling for extended periods.
  • Close vision and the ability to adjust focus.
  • Flexibility to work extended hours, including late nights, weekends, and holidays, including all games and major stadium events.
  • Ability to lift, push, or pull approximately 25 pounds.
  • Ability to stand and/or walk for up to 10 hours in a shift while navigating ramps, stairs, and elevators.

Nice To Haves

  • Bachelor’s degree in a related area of study.
  • Related experience in sports, attractions, or the hotel industry.
  • Experience in a union work environment.

Responsibilities

  • Exceed monthly and annual revenue targets established by the Senior Director.
  • Build client relationships to encourage repeat business and identify new opportunities with existing customers.
  • Provide professional customer service to clients.
  • Perform day-of-event responsibilities, including entertaining clients and fulfilling large-group commitments.
  • Communicate regularly with the food and beverage team and share market trends or needs for sales offerings.
  • Participate in event planning with the food and beverage team to ensure sales commitments align with operational expectations.
  • Provide client feedback to the food and beverage team after events.
  • Meet the required number of outbound sales calls set by the Senior Director.
  • Research, analyze, and develop opportunities to generate special-event profits.
  • Solicit new business through sales calls, presentations, local trade shows, and other prospecting activities.
  • Oversee and execute private events from load-in to load-out, independently or with an Event Manager.
  • Generate leads and develop long-term relationships in event planning, production, and promotion communities and with relevant companies, organizations, and groups.
  • Prepare and provide reports to the Senior Director of Sales, including revenue reports, profit-and-loss statements, sales recaps, and departmental projections.
  • Collect and analyze client feedback after each special event to assess satisfaction, organizational performance, and event-related risks and liabilities.
  • Perform other related duties and responsibilities as required.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Disability insurance
  • Paid vacation
  • 401(k) plan
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